Autumn is Keats’ time – “the season of mists and mellow fruitfulness”
Autumn happens also to be the start of the Law Firm Awards Season.
Why Should Your Law Firm Enter Legal Awards?
Or to put another way why not recognise the efforts and successes of those Law Firms who rise above the ordinary and take their law firms to the extra-ordinary.
All the more important in this age of increased competition from big brand Alternative Business Structures.
When your law firm seeks to differentiate itself from its competitors winning awards can be a real beacon to clients and potential clients that you may actually be as good as you say you are.
As most awards are independently judged by experts winning such an award gives credence to your law firm. Winning also gives comfort to existing clients and positive food for thought for potential clients thinking of instructing you.
Who would also eschew that warm glow and dopamine inducing reaction an award can bestow.
The congratulatory handshake is not only a great feeling for the recipient in person at the Award Ceremony but great for staff morale back at the ranch.
Most law firms would cite the positive PR with local, regional and national exposure that winning awards can bring as the most obvious immediate benefit. But, also in this digital age winners can blog, tweet and puff their feathers out to all who will listen and are interested in their award.
And, you should not underestimate the networking opportunities on the Big Night itself.
The 5th Annual LFS Conveyancing Awards
The LFS Conveyancing Awards are now the National Conveyancing Awards.
The short list included multi-branched, regionally and nationally Conveyancers as well as the minnows such as our good selves; Clutton Cox.
Gongs were awarded in regional categories, an award for best Direct Conveyancer, Best Conveyancing Firm as voted by Estate Agents, Best Young Conveyancer, Best Website and Marketing and Use of Social Media and Best Overall Conveyancing Firm of the Year.
And the Winner of the Best Law Firm Marketing And Use of Social Media Award Goes To…
Let the judges do the next bit:
"This year’s winners stood out for the judges due to the clear differentiation of its presentation and offering. Centred on Paul Hajek, the business had concentrated on developing a strong online presence via producing large quantities of relevant content and using a large range of social media channels to drive traffic to the website and the business.
They have excellent follow up of online enquiries with strong sales edge, ensuring good conversion from opportunities."
So a big thank you to the organisers of the Law Firm Services Conveyancing Awards and a hearty thanks to my wonderful staff at Clutton Cox for their efforts.
A Full List of Winners at the LFS Conference Awards 2014 can be found by clicking here
But, to get back to the last line of John Keats poem “To Autumn”
“And gathering swallows twitter in the skies”
Indeed I shall!
STOP PRESS: Clutton Cox have won the 2014 Most Innovative Marketing Idea at the 360 Legal Group Awards. Read more here