Law Firms: Be Bloody, Bold and Resolute in 2013

Posted by Paul Hajek on Wed, Jan 09, 2013 @ 07:44 AM
MacbethI love lists, me.

No doubt, Dear Reader, you will have made good resolutions for you and your law firms this year.

You may “quite literally” be brimming with enthusiasm to get started.

New Year’s List

So, with the freedom of no longer paining over split infinitives, may we be the first to boldly go on a trek through the internet marketing for law firms' universe, and give you our list of self proclaimed aphorisms and things to do for 2013.

    • Continuously improve: Improve everything within your Law Firm by 1%: it worked for Sir Dave Brailsford and the GB Cycling Team

    • Connect with 5 other professionals on LinkedIn each week because you never know what business opportunities will arise

    • Join a new group on LinkedIn

    • Exit a group on LinkedIn which no longer inspires you

    • No one really cares about your law firm website – get over it

    • Improve your LinkedIn profile- it only takes a few minutes

    • Keep calm and carry on blogging. Make it easier for potential clients to discover you and what you are about

    • Write 2 blogs a week for your website –that will increase your law firm's website size by 100 pages over a year. Powerful.

    • Be consistent, write at least one blog per week and stick to the task.

    • Avoid the bombastic, turgid and orotund

    • Exercise 2-3 times a week; a fit mind in a fit body..and that includes working on your law firm website

    • Exceed expectation

    • Don’t try and do every “social media” stick to what you think will work best

    • Shun negative people

    • Write an eBook (Tip: If you have a 100 new blogs next year, that should more than cover it!)

    • Know your limitations and get help form experts

    • Look to build a blog not launch one

    • Write a “Thank You “ note each week to a client or contact who won’t be expecting it

    • Offer to write a Guest Blog article for a non competing law firm ( At Clutton Cox, I’d love to publish something of yours)

    • Promise yourself you will work more “on” your business and not just in “it”

    • Eschew the phrase “I am too busy” from your lexicon of excuses: work smarter or put your fees up.

    • Repeat the mantra “My law firm will get found online and we will convert leads into clients”

    • Sign up to the Solicitors Online Success blog and never miss an article again.

    • Don’t concentrate too much SEO, but do concentrate on creating great content. You’re writing for humans not robots!

    • Get off the golf course and get on social media.

    • Start an E-Newsletter or improve on an existing newsletter.

    • Evaluate your own law firm website with fresh eyes: overhaul the home page at the very least if it doesn’t cut the mustard.

    • Make your content shareable and sociable, allow people to easily follow you and share your content.

    • Get proof of how good you are – get testimonials from satisfied clients.

    • Work as though you don’t need the money

    • Dance as if no one is watching

    • Love as if you’ve never been hurt.

    • If you haven’t a Call to Action on every page of your website, start putting them on your website.

    • Remember client retention is much cheaper than client acquisition.

The Scottish Play:

The internet is changing the way legal services are researched and bought.

“Be bloody bold and resolute; laugh to scorn the power of man, for none of woman born shall harm Macbeth”

Above all, avoid complacency it's what did for Macbeth in the end.

And finally..

Ed and I are here ready to catapult your internet marketing into orbit.

Let us know where we can help you.

A Happy and Prosperous New Year to you all.

Topics: inbound marketing for law firms, blogging for solicitors, internet marketing for solicitors, blog marketing, social media for law firms, internet marketing for law firms, law firm websites, blogging, blog

Is Your Law Firm Caught in the Headlights of Social Media?

Posted by Paul Hajek on Thu, Nov 01, 2012 @ 05:36 AM
Headlights dazzlingSocial Media are out there!

We’re in the middle of the road surrounded by it, you can sense it but not see it; it’s whistling past your ears; it’s noisy – but what as law firms are you supposed to do with social media.

Is your law firm trapped like rabbits in the social media headlights?

Article in the Guardian

Nicola Laver in the Guardian last week published an article entitled “Lawyers struggle to take commercial advantage of social media”

In the article, Nicola asked consultants and a few biggish law firms  (regrettably no small firms were interviewed) what their experiences of social media were.

A couple of observations are worth exploring.

Big Law Firm v Small Law Firm

Size does not matter as far as social media is concerned.

Law firm, Pannone, claimed that over 30% of the firms business is generated from its website.

I would hazard a guess that is 30% of leads rather than client instructions which nevertheless is a huge step forward in client acquisition for law firms.

It is however small firms who can make greater strides in this area: Clutton Cox my law firm acquires 44% of its leads directly from our website. Our conversion rate from our special landing pages is an impressive 33%.

Social Media Icons: Really?

Law firm Thomas Eggar proudly launched their new website last month and boasted that the firm uses social media icons to encourage readers to share their content: Really?

A big black mark and stand at the back of the class for any law firms reading this who do not make their content sharable already!

Don’t be those Bunnies!

Our loyal reader will not be shocked and over the last 18 months or so wised up to opportunities social media brings to law firms.

Law firms need to take action to bring their law firms in line with what is happening in the legal services market place.

Your clients are being targeted and lured away from you with forward thinking firms who “get” social media , blogging and internet marketing. And, that’s with just a trickle of ABSs joining the party.

Dip Those Headlights

If you do not have a social media strategy the time to take action is now.

Ed and I have a Social Media Package for Law Firms who for whatever reason don’t have the time to do it themselves, but know they must take action soon.

Let us dip those headlights for you

Beep, Beep!

Topics: online marketing for law firms, inbound marketing for law firms, solicitors online success, high street law firms, social media for law firms, law firm marketing, blog

Solicitors Get Off The Golf Course And Get On Social Media

Posted by Paul Hajek on Thu, Oct 25, 2012 @ 05:25 AM
Lawyers stay off golf courseAn interesting report and entitled “Generating Business Online” has some solid advice for law firms facing up to the new realities of the Internet and  Alternative Business Structures.

The new report by Moore Legal Technology and previewed in Legal Futures this week, argues that:  Successful[law] firms will have to move from a “passive marketing model to a more forceful one… The traditional model of opening an office and generating business through the golf club, old school contacts or clients wandering in through the door will no longer suffice

Over the 70 or so blogs Ed and I have published on Solicitors Marketing Success, our loyal reader will have noted that particular drum banging loudly and clearly here in Nearly 8 Out of 10 Cats Prefer Law Firms on the Internet and here in Small Law Firms: Online is the New High Street.

Marketing or rather Internet Marketing is set to play a crucial role in law firms’ future success.

Law Firm Internet Marketing Skills

The critical skills required for law firms competing with new ABS who are already skilled retailers will says the report be “networking, selling, social media, internet marketing, branding”

Furthermore: Law firms will have to embrace technology… As modern, dynamic firms engage more with technology and import expertise from other industry sectors, traditional law firms will have to embrace the internet for marketing purposes and automate those parts of their work which they can.”

Law Firm Internet Marketing Strategy

The report should be music to the ears of those law firms who are already pursuing an internet marketing and social media strategy.

There are however few firms that I can see that “get it”

The report encapsulates what law firms should be considering as part of any Internet Marketing and Social media strategy namely:

In place of simple websites, firms must make use of sophisticated marketing techniques, including search engine optimisation (SEO) to drive internet traffic and attract customers with content such as blogs, videos, podcasts, articles and news items – the object is to build an online brand.

Twitter and Facebook the New Golf Course

As the report points out: Social media facilitates conversations and connections. In this way, Twitter and Facebook are the new golf course… Your name, your firm’s name and your brand are passed on to others who may potentially become clients.”

Golf Lessons for Law Firms

The good news for law firms is, that as with golf, in order to improve you can take lessons.

Your law firm should not be handicapped by a lack of knowledge about how to implement an internet marketing and social media strategy.

And as a bonus, assuage you fears of golfing sartorial inelegance, by taking Richard Branson’s advice that no tie is required for social media.

How Lucky Will Your Law Firm be in Attracting Clients

I’ll leave you with the oft quoted Gary Player’s retort when asked about his golfing success:

“it seems the more I practice the luckier I get”

Start planning your law firm internet and social media strategy now and find out how you lucky will be in retaining and attracting clients to your Law Firm.

Topics: internet marketing for solicitors, social media for law firms, small law firm survival, blog, solicitor websites

Law Firms: Don't Go GAGA Over SAGA?

Posted by Paul Hajek on Wed, Oct 10, 2012 @ 07:00 AM
Another day another ABS entrant: this time up, SAGA.

Every report seems to indicate that clients and consumers have been denied access to fixed legal fees since time immemorial (1189, but you knew that) and have been subjected to and festooned with incomprehensible legal jargon as if a form of water boarding punishment

Clients in Fixed Legal Fees Shock

Case in point the Times ( which should know better) published last Thursday (as if it were ground- breaking news) that SAGA’s research had indicated that consumers/clients want fixed fees for legal services such as conveyancing wills and probate.

Have SAGA even bothered to ask anyone within their ranks about the last time they bought or sold a house and did they receive a fixed fee for their Conveyancing?

This is not revolutionary.

The Non Saga Revolution

SAGA says it is concentrating its efforts on fixed fees, eschewing legal jargon (although SAGA may indeed itself be adding to the Conveyancing lexicon with possible new terms such as “Replacement Joint - Tenants”) and communication with clients

Too Much Legal Jargon?

Most solicitors and law firms draft legal documents in plain English and have been doing so for many years.

Solicitors will know and verify this as they will have been on the other side of drafting the documents for approval.

There may be a nostalgic glint for the occasional “hereinbefore” or the “hereinafter” but these are but dying embers.

Room for Improvement

I know that the ABSs and SAGA is no exception will use their soft skills at informing clients and making the experience of legal life more informed.

Let’s face it every law firm can improve how it treats its clients, but legal satisfaction surveys are generally favourable

Legal Fees Ambush

What my 30 years experience as a solicitor has taught me is the number 1 gripe from clients is the so called fee ambush. In my mind it should be a capital offence.

Why are some law firms still seemingly so worried about laying out their fees and method of charging at the start of the transaction?

No Room for Law Firm Complacency

We as law firms are not great at communicating.

Law firms tell your clients about your Fixed Fees and then tell them again

We need to get the message out, by blogging, face to face, email, direct mail newsletters or bulletins. Whatever it takes and do it now to counter these fixed fee urban myths

No Press Coverage for Solicitors

It is unlikely we as Law Firms will garner such unchallenged press coverage as Frances Gibbs in the Times did for Saga last Thursday.

But we can help ourselves and each other at the same time.

Law Firms We Are In This Together

If every law firm blogged on their law firm websites specifically about fixed fees as an example then our clients and potential clients would be better educated about legal fees than the ABSs believe is the case

And as a start here is my latest blog on my Clutton Cox website.

Make sure your law firm has its own tale to tell and put SAGA in its place

After all a saga is but an overextended fairy tale

Topics: Alternative Business structures, Fixed Legal Fees, blog, SAGA

Time to Explode Some SEO Myths

Posted by Paul Hajek on Wed, Sep 12, 2012 @ 09:04 AM
SEO for law firmsWhat are solicitors and law firms to make of SEO (Search Engine Optimisation)

SEO has its seems rather appositely delivered its own mythology - organically.

SEO, the science or is it the art, of optimising your website content to achieve greater chances of search engine robots such as Google and Bing picking up your content, indexing it and delivering it as the most appropriate response to eager search enquiries.

The chief line of attack of the SEO salesman when speaking with law firms would appear to be a heady mixture of bamboozlement, smoke and mirrors.

I suspect many solicitors will shell out hundreds if not thousands of pounds per month to SEO consultants with little or no idea about what the hell is going on.

Talk to the oracle, or rather listen to the oracle and discover some SEO truths or otherwise, is what I say.


One of the keynote speakers from the conference I attended a couple of weeks ago was Mr. SEO himself aka Rand Fish of SEOMoz from Seattle.

SEOmoz have a vast array of articles on the basics and the intracies of SEO and is a great place to start your learning.

The theme of Rand's keynote was how people use the internet and that what makes people choose one entry over another is bound up in irrational biases.

Rand sought to illuminate what he saw as 12 SEO irrational biases or myths.

Some biases are perhaps a little too esoteric to delve into in detail, but here are 5 irrational biases which law firms may more easily appreciate.

#1 Ranking Position is All That Matters

Your aim is obviously to get to the first page of Google and the more entries the better.

But, what we choose can depend on other factors such as an author photo, a video snippet, date of publication of an article or star ratings reviews and price.

#2 If a Content Effort Fails, It’s Over

If your best or favourite blog or article fails to peak keep improving it.

It was only on my third iteration of my blog on Chancel Repair Liability that it hit #2 just under the Wikipedia entry. It has been performing amazingly in the last couple of weeks after Chancel Repair Liability really looked like it was kicking off.

#3 Only Target High Search Volume Keywords

Let’s face it, most law firms are going to struggle with generic keywords such as Conveyancing or Personal Injury Lawyer. And that’s before the big budget ABSs weigh in with their targeted Google Adwords campaigns.

Best to look for “the long tail” or less frequently used words or phrases allied to your law firm and your services.

I could divulge, at this stage, my most successful keywords, but unfortunately, I would then be obliged to kill you.

#4 Social Sharing is a Fire & Forget Tactic

If you are on Twitter, LinkedIn or other social media network you would want to spread your great law firm content far and wide.

Most solicitors or law firms might tweet a link to a blog or article just the once and hope for the best.

Good luck to you on that one. A targeted and repeated delivery is likely to reap better results.

Think about when your tweets are likely to be read and that means not just during the working day but in the evenings and at weekends.

#5 There’s No Simple Way to Increase Traffic

And this may come as a surprise, the time it takes for your website page to load and display can mean not only a lost viewer but also a lost opportunity for the Search Engines such as Google to crawl and index important blogs or articles you may have.

Is your law firm website quick enough to display your valuable content?

If you would like to know how quick or how slow your law firm website performs we can let you know in the blink of an eye (actually a bit quicker than that.)

Topics: SEO for law firms, blog

Care Immensely or Die: A Lesson for Law Firms

Posted by Paul Hajek on Thu, Sep 06, 2012 @ 04:15 AM
I popped across "the pond" last week to Boston to attend Inbound12.inbound12

Inbound12 was the self styled biggest Inbound Marketing Conference in the world organised by Hubspot – 2800 attendees there or thereabouts.

The reason for my attending was to see what small and medium sized law firms could learn from cutting edge marketers in the US.

As law firms, in England and Wales, we face huge disruption to our legal services market with the advent of Alternative Business Structures ( ABSs). Non lawyers can now own law firms and it’s probably fair to say “we ain’t see nothing yet”.

I was intrigued to learn what tools and strategies law firms may adopt not only to ensure survival but to thrive in the face of “big business” intervention into our traditional legal markets.

Law Firms: we are not alone!

And guess what? Every business is at risk of disruption by technology and companies using innovative ways of delivering old services and products.

Yet, reassuringly, the cornerstones of what our businesses stood for and made them successful are probably more crucial in the digital age than ever before.

Keynote Talk

The closing keynote talk was given by noted entrepreneur and author Gary Vaynerchuk.Gary Vee and Me

Gary is a larger than life character who is totally incapable of speaking without passion. It’s in his DNA and pervades everything he does.

And when he speaks, as we were warned, he is partial to the odd (frequent) “F-Bomb” but in a rather acceptable Billy Connolly type way.

For Gary, authenticity is crucial and that includes the way he speaks. You just can’t fail be roused and enthused. He is simply the best conference speaker I have ever witnessed and I gave him (along with pretty much everyone else) a standing ovation.

I have condensed some of Gary’s key points below.

Care Immensely or Die

This was the banner title of his keynote address: You need to care about your clients; Build your brand around “out caring “every one else.

If you do not care about your client immensely your brand will ultimately die out sooner or later.

Innovation will be critical to survival.

Client Retention

Client retention is key. Firms can pay too much heed to client acquisition.

We as law firms have been pretty useless in keeping in touch with our clients. Yet, if we keep them happy and loyal we can ring fence against the likes of the Co op and other ABSs.

Social Media

Social Media is about humans and communication. And it takes time.

Social Media has turned the world in to a village again where people can communicate and interact one to one.

Social Media allows us to get closer to our clients as our grandfathers and great grandfathers did with their businesses: first name terms; knowing their likes and dislikes and demonstrably showing we care.

Yet Social media is ridiculously hard and massively frustrating as a consequence.

To paraphrase there is no “Silver Bullet”.

There are great tools to give us data on every aspect of client interaction but it is undoubtedly hard graft.

As we are going through the biggest ever cultural shift, are we willing to do it and do we have the requisite emotional IQ to succeed?

Client Experience Audit

Gary’s closing advice was to audit every step of our business processes and discover how to make the customer/client experience better.

Gary is convinced we could shed 20% of inefficiencies.

And the Good News

Gary left us with this: If you give a “damn” (or words to that effect) about your clients and customers, you may not be surprised to know that actually caring makes you feel good!

describe the imageAs an aside, Cyndi Lauper, may have unwittingly prefaced Gary earlier in the week by singing at the Conference:

" don't be afraid to see your true colours come shining through"

So for small and medium sized law firms in the new legal landscape in England and Wales, ask yourselves this question:

Will your law firm be able to out care the Coop?

I really wish you could have been there, but if you would like a link to Gary’s hour long talk, email me paul [at] It could be the best hour you have spent “on your business” in a long while.

Topics: high street law firms, internet marketing for law firms, Alternative Business structures, blog, Inbound12

Will High Noon Hit High Street Law Firms?

Posted by Paul Hajek on Wed, Aug 01, 2012 @ 07:49 AM
High Noon for High Street Law FirmsA year or so today, The Sunday Times in it's business section, published an article, entitled “High Noon on the High Street”.

The article formed the core of one of our early posts. If anything, the position has worsened and now we are in the realms of double-dip recession.

The Sunday Times predicted that thousands of shops would close their doors that summer.

“Retailers big and small are under assault from a rapid shift to internet shopping, a slump in consumer confidence – and from some chains having too much debt and over expanded during the boom”

The pattern of shopping is changing and so are our buying habits.

The internet has become the default way to shop for millions. More and more people research and order on line from the comfort of their own home.

 The “Tesco and Chanel” model

Retail analysts are describing the phenomenon as the “Tesco and Chanel” model

There will be, they argue, at one end, Tesco selling pretty much everything at the other end the luxury high value high margin specialist retailers.

The conclusion drawn was that everything in the middle [of the High Street] was being squeezed and fighting for survival.

Parallels with High Street Law Firms

It is not difficult to draw parallels in the legal field with law firms big and small and not just on the High Street; even before we take into account the introduction of Alternative Business Structures.

In the legal sector, we will see the big brands selling transactional legal services (Co -op seem to be the front runners) and at the other or top end, the magic circle of law firms as well as niche firms advising in very narrow areas of law.

There will I feel undoubtedly also be a squeeze in the middle for transactional legal services.

Merger may well be a reasonable aspiration for firms in small towns to even out the competition.

Ensuring you have a plan to counteract the threats is a bare minimum, yet it seems that over two thirds of law  firms are seemingly content, unaware or not concerned with the looming threats.

The Role of the Internet in Law Firm Strategy:

The internet is becoming increasingly influential in all retailing, the legal services market will not be immune.

The internet can provide ease of access, growth and an alternative way to sell legal services. This will only increase in popularity.

What a law firm needs to put in place is an internet strategy and ways to offer legal services on line; at the very least make it easier to instruct your law firm on line.

The internet and internet marketing can facilitate your law firm competing on a level playing field.

Your law firm website needs to be the hub of your internet strategy.

And the good news you can start right away.

But, more importantly, there is simply no time to loose.

This was an imperative for law firms a year ago and it is even more pressing today.

If you would like to know how to kick start your law firm website and learn how your law firm website can be the starting point of your on line strategy, get Paul and Ed's report entitled “The 7 Best Kept Secrets of Law Firm Websites”


Topics: high street law firms, internet marketing for law firms, Alternative Business structures, high street solicitors, General, blog

Susskind: Is Your Law Firm an "Irrational Rejectionist?"

Posted by Paul Hajek on Thu, Jul 05, 2012 @ 04:45 AM
prof richard susskindProfessor Richard Susskind has been ruffling legal feathers again following a pretty hard hitting and vibrant talk at a future of law conference (yes another one!) last Friday.

Two of my virtual friends (although we have actually met in person) have provided their eye witness accounts and views on the conference,
Neil Rose here and Brian Inkster here.

“Irrational Rejectionists”

Caught in Susskind's crosshairs are law firms and lawyers whom he characterises, "irrational rejectionists" would dismiss how technology and the internet will alter the legal services landscape in the next few years.

As Susskind pronounced:-

"It just cannot be that the Internet is transforming all corners of society and the economy and yet it doesn't apply to lawyers"

Technology and the Internet

Professor Richard Susskind was speaking about the liberalisation of the legal services market by the Legal Services Act, the more for less challenges facing law firms and of course technology and the Internet, ahead of the publication of his new book "Tomorrow's Lawyers: an introduction to your future" in January 2013.

I explored a similar theme of changing attitudes to selecting lawyers on the internet in my post last week "Nearly 8 out of 10 Cats Prefer Lawyers on the Internet"

Wheat and Chaff

Susskind argues that the law will be reengineered and reprocessed by new entrants in to the Legal Services market.

He points out that by braking things down into their component parts, only then can we discover what part of the process actually needed lawyers.

Lawyers were, if one takes litigation as an example, only "uniquely qualified" to undertake just the two of 9 components: strategy and tactics; the rest could be outsourced -e.g. document review, research and e-discovery.

The March of Technology

Susskind is more optimistic than he may have been when he coined the phrase the "disintermediation of legal services" in his first book "The Future of Law" in 1996 which foresaw the impact of information technology on legal practice.

In the brave new legal landscape we as lawyers will need to get to grips with "Legal Knowledge Engineering", "Building On Line Content" and building online legal advisory systems.

Building Online Content

So much talk about the future, yet building online content is what a few law firms have been assiduously doing for a little while *doffs my Clutton Cox hat*.

I have been, yes frankly, banging on for a longish while that to compete against the invading hoards of ABSs building up a digital stronghold or castle is an essential , and for sole practitioners and small law firms, the paramount strategy to survive and thrive.

Back to The Future

Although, I will have to wait for publication of Professor Richard Susskind's book, as Shakespeare, so succinctly put it "time and tide waits for no man".

As solicitors and law firms, you will need to look the future but start shaping the future now - and get help if you don't think you can do it alone.

Photo: Legal Futures

Topics: high street law firms, small law firm survival, Alternative Business structures, blog, susskind, legal services act 2007

The New Dawn: Succeeding as an Independent Law Firm

Posted by Paul Hajek on Tue, Apr 17, 2012 @ 05:36 AM
new dawn succeeding as an independent law firmThe New Dawn: Succeeding as an Independent Law Firm is the title of a conference for law firms on May 3rd at the Madejski Stadium in Reading.

That, Reading FC, a premier league club in all but name, should be the venue for the conference is wholly appropriate with an enthralling forward line of speakers lined up.

I am delighted to be speaking at the conference on social media.

The idea for the conference was Joe Reevy's of Words4Business, supplier of legal content to many law firm websites, including my own at Clutton Cox.

Joe has freed himself from the rigours of supporting Exeter City, by fielding a star studded dream team.

How the team lines up

Jo's modus operandi for the conference has an important feature not normally associated with day long law firm conferences.

Speakers will speak on their particular specialities throughout the day, but the speakers will also be available for one to one sessions with delegates.

There will be 7, 20 minute sessions available with the speakers during the day on a first come first served basis.

Team News

Viv Williams, CEO of 360 Legal Group has helped with the organisation of the Conference and kicks off the day with "Planning the Strategy for a Successful Independent Law Firm"

Anthony Allen an accountant with South West Chartered Accountants, Francis Clark plays a holding role just behind Viv Williams with "Structuring for Profit"

Marauding down the wings we have two more speakers from 360 Legal Group, Sally Claverley with "Knowing your clients and meeting their needs" and Stuart Thomas on "Maximising Staff Performance"

And then that psychologically important time just before half time will be Richard Bretherton of Ochresoft and "Using Process and Technology to Compete in the Current Market"

The Second Half

No better time to score a goal than just after half time to rub home an advantage so step up "On line services" by Richard Cohen of Epoq -which sounds strangely like a prefix for a Greek football team,

Boyd Butler of Great Legal Marketing will use his commanding knowledge of every blade of grass of the Madejski stadium (he was Reading FC's  Commercial Director: Sales Marketing, after all) with "Taking it all to Market"

Joe Reevy will the "stiffen up the sinews" for an aerial bombardment (I'm guessing) with "Build influence (and business) on the web"

Then, peppering your defences with a classy, nimble attack with clever interplay will be me and my strike partner Julian Summerhayes on "Using Social Media"

Finally, you may think it's all over, but it isn't - as Guy Barnett of Lawyers2You will be available for penalty kicks with his eponymous talk on "The New Dawn"

A hugely enjoyable day which I am very much looking forward to, tinged with a little regret that I may not get to hear the other great speakers during the day.

It would be great to meet up with some of you for a one to one, but remember it is on a first come first served basis.

Back of the net!

Topics: high street law firms, social media for law firms, small law firm survival, Alternative Business structures, law firm websites, blog, tesco law

R.E.S.P.E.C.T: Find out what it means to me (and Law Firms)

Posted by Paul Hajek on Thu, Apr 05, 2012 @ 02:00 AM
George Galloway polled more votes than the other parties put together in his landslide victory. His 36% swing from Labour was the third-largest in modern British political history

George Galloway, literally and metaphorically came out of left field. No one saw it coming!

Those who have followed my blogs will perhaps second guess why this may be relevant for Solicitors and Law Firms: the dawning of the age of Alternative Business Structures ( ABSs)

What Lessons Can Law Firms Learn from Respect's Campaign?

• Respect has a leader with a powerful personality or in marketing speak, a brand.

• George, has been around for a while waiting for the opportune moment to pounce.

• George used the internet, email and social media such as Twitter and Facebook to mobilise his supporters and engage with his target audience.

• George understood that we are now living in a networked society.

• George's website asks people to sign up to learn more with a newsletter and email alerts.

• George's website uses video to reach out and communicate directly with his target audience.

• George uses a blog and his personality to sell and promote what he believes in passionately.

• George sought to concentrate on issues which his target audience would find interesting and engage with them.

• George brought excitement back into politics when the norm was to go through the tried and trusted methods which all parties had been using for years and years.

• George innovated by finding an audience who may never have actually voted before.

Now, if you substitute, ABS for George above, you will begin to see how new propositions and solutions to the legal services market may impact on law firms.

But, also you can substitute your own law firm in place of George and perhaps begin to see a whole new world of opportunities open up before your eyes.

The deal is you get to choose!

"Shock it to me, Shock it to me"

What happened in the political arena could so easily happen in the new legal world (and apologies again to Aretha for the additional consonant) and, the worrying thing is that it could happen overnight as it did in Bradford West.

I know one can take analogies a bit far, and overnight may be unduly alarmist, but let's just call it a shot across the boughs for law firms.

After all, the first batch of three ABS's were authorised last week and there are about a hundred applications pending.

 10 New Questions Law Firms Should Ask Themselves

Law firms need to constantly be challenging their normal ways of working and delivering legal services. Respect relied on a strong internet presence and an internet marketing strategy to achieve success. Here are some questions lawyers and law firms should be asking and looking to plug any gaps soon:

1. Does your law firm have a blog?

2. Does your law firm use video on its website?

3. Does your law firm website allow potential clients to keep in touch?

4. Does your law firm offer free tools to make life easier for clients?

5. Do you just sell legal services? Have you considered peripheral sales?

6. What social networks does your law firm and its staff belong to?

7. Are you thinking of collaborating with other law firms for joint ventures?

8. What innovations have you introduced to your law firm to help clients?

9. Does your law firm pride itself on added value for clients?

10. Does your law firm have a recognisable brand and personality?

Don't Get Caught Cold!

Law firms don't get caught cold like the main political parties over Bradford West.

If you do not disrupt the way you sell legal services you run the risk of being disrupted by ABSs.

The tools that George Galloway and his Respect party used so powerfully and to great effect are all available to Solicitors and Law Firms - and they are available right now!

New Dawn: Succeeding as an Independent Law Firm

Join me as I talk about Social Media with other noted experts for a one day conference at the Madejski Stadium on May 3rd entitled New Dawn: Succeeding as an Independent Law Firm

You can find out about the full content and the runners and riders by clicking the link above.

Topics: blog