No doubt, Dear Reader, you will have made good resolutions for you and your law firms this year.
You may “quite literally” be brimming with enthusiasm to get started.
New Year’s List
So, with the freedom of no longer paining over split infinitives, may we be the first to boldly go on a trek through the internet marketing for law firms' universe, and give you our list of self proclaimed aphorisms and things to do for 2013.
- Continuously improve: Improve everything within your Law Firm by 1%: it worked for Sir Dave Brailsford and the GB Cycling Team
- Connect with 5 other professionals on LinkedIn each week because you never know what business opportunities will arise
- Work out how sticky or bouncy your law firm website is – get Google Analytics or other paid services to help
- Start a discussion in LinkedIn Groups such as the Law Society Gazette or Successful Websites, SEO and Social Media for Solicitors
- Join a new group on LinkedIn
- Exit a group on LinkedIn which no longer inspires you
- No one really cares about your law firm website – get over it
- Improve your LinkedIn profile- it only takes a few minutes
- Don’t be a victim of “Lexblogophobia”
- Keep calm and carry on blogging. Make it easier for potential clients to discover you and what you are about
- Write 2 blogs a week for your website –that will increase your law firm's website size by 100 pages over a year. Powerful.
- Be consistent, write at least one blog per week and stick to the task.
- Avoid the bombastic, turgid and orotund
- Exercise 2-3 times a week; a fit mind in a fit body..and that includes working on your law firm website
- “Skate where the puck is going” not where it has been
- Exceed expectation
- Don’t try and do every “social media” stick to what you think will work best
- Shun negative people
- Write an eBook (Tip: If you have a 100 new blogs next year, that should more than cover it!)
- Step into the internet spotlight and illuminate your expertise
- Know your limitations and get help form experts
- Look to build a blog not launch one
- Write a “Thank You “ note each week to a client or contact who won’t be expecting it
- Offer to write a Guest Blog article for a non competing law firm ( At Clutton Cox, I’d love to publish something of yours)
- Promise yourself you will work more “on” your business and not just in “it”
- Eschew the phrase “I am too busy” from your lexicon of excuses: work smarter or put your fees up.
- Repeat the mantra “My law firm will get found online and we will convert leads into clients”
- Read any book by Seth Godin and get inspired.
- Sign up to the Solicitors Online Success blog and never miss an article again.
- Don’t concentrate too much SEO, but do concentrate on creating great content. You’re writing for humans not robots!
- Get off the golf course and get on social media.
- Solicitors, go beyond being a legend in your lunchtime
- Start an E-Newsletter or improve on an existing newsletter.
- Evaluate your own law firm website with fresh eyes: overhaul the home page at the very least if it doesn’t cut the mustard.
- Eat more bananas (seek out “Why Lawyers should eat bananas” by Simon Tupman
- Cure your Article Headline Headache for good. Buy our Solicitors Headline Pack and relax for the next two years
- Make your content shareable and sociable, allow people to easily follow you and share your content.
- Get proof of how good you are – get testimonials from satisfied clients.
- Work as though you don’t need the money
- Dance as if no one is watching
- Love as if you’ve never been hurt.
- If you haven’t a Call to Action on every page of your website, start putting them on your website.
- Remember client retention is much cheaper than client acquisition.
The Scottish Play:
The internet is changing the way legal services are researched and bought.
“Be bloody bold and resolute; laugh to scorn
the power of man, for none of woman born shall harm Macbeth”
Above all, avoid complacency it's what did for Macbeth in the end.
Ed and I are here ready to catapult your internet marketing into orbit.
Let us know where we can help you.
A Happy and Prosperous New Year to you all.