Captain’s Log:Star Date 2020“I Discern No Life Among Small Law Firms”

Posted by Paul Hajek on Fri, Feb 07, 2014 @ 03:16 PM

toastThis article first appeared in Solicitors Journal but without my title and ending

Small law firms are doomed. And it’s not much rosier for medium size law firms either!

No need for 20-20 hindsight by 2020 small law firms will be toast. End of!

How do I know? - As Freddie and the Dreamers sang – “Everybody Tells Me So”.

And not just Richard Susskind telling me so.

Legal Services as a Cottage Industry

Let’s take Susskind’s view that “we should dispose of what is largely a cottage industry, in order to satisfy clients' needs, and reinvent the way that legal services are delivered"

The Internet, that nasty gobbler-up of all things High Street, will do for us small law firms.

Most people will, as Susskind predicts, turn to online legal services for basic guidance on procedural and substantive issues of law.

But here is the thing the Internet is itself actually cottage industry writ large.

Everyone is invited to play (small law firms included) but the big boys (Google et al) get to choose whom you get to meet.

The Internet: A great Opportunity for Small Law Firms 

New tools previously unavailable make the Internet the new frontier for keeping and attracting clients.

Social Media was too new a concept for Susskind in his first book - not even a twinkle in his disintermediative eyes.

But its affect on how law firms can engage and stay engaged with existing clients and potential clients gives opportunities for small law firms to excel and grow bigger.

“Meet the New Boss Same As The Old Boss”

Small law firms exist and continue to exist because of the people, their clients, they serve.

Law firms should embrace the tools that the internet gives us, but to go back to old fashioned values of client service which served previous generations so well.

Social media allows us to get closer to our clients; to engender the care and commitment of older generations who built their businesses on old fashioned virtues.

The butcher, the baker who knew all their  customers backgrounds, conversed in real time about what was going on in their lives and gave added value when it was most unexpected viz. why a Baker’s dozen would equal 13.

Law firms, small or bigger, must make caring more scalable.

Let’s face it with the ubiquity of social media you should be able in most cases to find out much about what makes your clients tick and dovetail your services accordingly.

Banish Thoughts of Commoditisation

Commoditisation is a race to the bottom.

Provide your clients with a better understanding of how the law affects their lives at particular moments. How they can have successful outcomes.

Provide great content in an easily understood and jargon free way.

You need to set your law firm apart.

So Are Small Law Firms Doomed?

Success like failure is purely optional.

The internet is a true meritocracy, where great content will attract a new audience for law firms.

By utilising the internet your great content can flourish and innovation and differentiation can reach a wider audience. Innovative legal services will be quicker to market.

Social Media will enable stronger relationships to be forged with existing clients and lure new clients to your law firm

But, and it is a big but, the time to act for law firms is now, heed Susskind’s exhortations to have a long hard look at your law firm.

But as for me, beam me back on board, Scottie!

Why Not Keep in Touch?

Topics: online marketing for law firms, inbound marketing for law firms, internet marketing for solicitors, small law firm survival, high street solicitors

Will High Noon Hit High Street Law Firms?

Posted by Paul Hajek on Wed, Aug 01, 2012 @ 07:49 AM
High Noon for High Street Law FirmsA year or so today, The Sunday Times in it's business section, published an article, entitled “High Noon on the High Street”.



The article formed the core of one of our early posts. If anything, the position has worsened and now we are in the realms of double-dip recession.



The Sunday Times predicted that thousands of shops would close their doors that summer.



“Retailers big and small are under assault from a rapid shift to internet shopping, a slump in consumer confidence – and from some chains having too much debt and over expanded during the boom”



The pattern of shopping is changing and so are our buying habits.



The internet has become the default way to shop for millions. More and more people research and order on line from the comfort of their own home.



 The “Tesco and Chanel” model



Retail analysts are describing the phenomenon as the “Tesco and Chanel” model



There will be, they argue, at one end, Tesco selling pretty much everything at the other end the luxury high value high margin specialist retailers.



The conclusion drawn was that everything in the middle [of the High Street] was being squeezed and fighting for survival.



Parallels with High Street Law Firms



It is not difficult to draw parallels in the legal field with law firms big and small and not just on the High Street; even before we take into account the introduction of Alternative Business Structures.



In the legal sector, we will see the big brands selling transactional legal services (Co -op seem to be the front runners) and at the other or top end, the magic circle of law firms as well as niche firms advising in very narrow areas of law.



There will I feel undoubtedly also be a squeeze in the middle for transactional legal services.



Merger may well be a reasonable aspiration for firms in small towns to even out the competition.



Ensuring you have a plan to counteract the threats is a bare minimum, yet it seems that over two thirds of law  firms are seemingly content, unaware or not concerned with the looming threats.



The Role of the Internet in Law Firm Strategy:



The internet is becoming increasingly influential in all retailing, the legal services market will not be immune.



The internet can provide ease of access, growth and an alternative way to sell legal services. This will only increase in popularity.



What a law firm needs to put in place is an internet strategy and ways to offer legal services on line; at the very least make it easier to instruct your law firm on line.



The internet and internet marketing can facilitate your law firm competing on a level playing field.



Your law firm website needs to be the hub of your internet strategy.



And the good news you can start right away.



But, more importantly, there is simply no time to loose.



This was an imperative for law firms a year ago and it is even more pressing today.



If you would like to know how to kick start your law firm website and learn how your law firm website can be the starting point of your on line strategy, get Paul and Ed's report entitled “The 7 Best Kept Secrets of Law Firm Websites”



 

Topics: high street law firms, internet marketing for law firms, Alternative Business structures, high street solicitors, General, blog

Conveyancing: Whither or Wither for High Street Law Firms?

Posted by Paul Hajek on Wed, May 23, 2012 @ 03:00 AM
[caption id="attachment_1104" align="alignright" width="150" caption="Where Next for High Street Conveyancing Solicitors?"]High Street Conveyancing Firms[/caption]



If you were to explore deep into the conveyancing jungle, you may come across an occasional pygmy tribe of conveyancing solicitors known as the "wherethehellarewe" tribe.



This tribe (which includes some sole practitioners and small conveyancing firms) can be seen running at pace, intermittently jumping out of the long grass and exclaiming "where the hell are we?"



Other larger conveyancing firms live in the open, and in significant numbers, but nevertheless are fearful of what might come rushing headlong out of the bush.



Darwin said "It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change”.



The conveyancing landscape is set to change again.



What can conveyancing firms do to ensure that it is they who survive and plan for the future and not wither?



ABS and the Big Brands



There are undoubtedly fewer conveyancing firms and fewer conveyancing firms doing more conveyancing.



The market is beginning to stir and big players are shifting.



Australian firm Slater & Gordon have already pounced and devoured Russell Jones & Walker and vowed to enter the conveyancing market. Others are waiting eagerly in the ABS departure lounge.



Differentiate or Die:



I have lost count of how many future of law conferences I have attended over the last few years. The overriding thrust of the conferences has been unequivocal: there appear three main options for law firms:



"CIRCLE THE WAGONS"; carry on as before, drive down costs and drive out inefficiencies and keep fingers crossed;



ABDICATE; simply give up conveyancing and concentrate on other areas of the law or



FIGHT BACK; truly set your conveyancing firm apart with great service and innovation or embrace ABSs and set up your own joint ventures.



 A Solution for Small Conveyancing Firms:



The internet has been around for a while now, but conveyancing firms in particular have been slow to recognise its benefits.



The web changes pretty much everything it touches: conveyancing is no exception.



Patterns of shopping are changing and so are buying habits including how clients look for and evaluate legal services.



Potential clients can already judge for themselves the expertise of a law firm simply by the quality of the content available on its website.



Do not underestimate the ability of consumers to pre select a law firm without the need to have any interaction other than viewing a website.



The internet will be the battle ground where High Street conveyancing law firms can more easily differentiate and fight well above their weight: “online will become the new High Street”



Be renowned for what you are bloody good at!



My law firm Clutton Cox has been able to grow its market share significantly by differentiating itself on the internet.



My website is the hub of all our marketing efforts, both on and offline.



My website is a dynamic tool to attract existing and potentially new clients by



• CREATING remarkable content



• OPTIMISING that content for search engines (SEO)



• PROMOTING that content in social media, e-mail marketing and other channels



You can develop your own personal and law firm brand by blogging and writing articles and showing you personality through social media such as Twitter.



You can now more than ever before control your own message.



The Way Forward for Small Conveyancing Firms:



What small conveyancing firms need is a strategy to offer conveyancing services on line; at the very least making it easier to instruct on line.



My conveyancing practice has seen a huge increase in on line instructions for Conveyancing.



We now receive 42% of our Conveyancing leads directly from our website and clients can instruct us online with a minimum of fuss.



We are largely in control our own destiny are neither reliant upon the uncertainty of panels nor the pressure to pay referral fees.



Conclusion:



There are clearly no guarantees nor merely one winning strategy for conveyancing firms



Conveyancing firms of whatever size should be wary of conveyancing instructions from limited sources; panels can be cannibalised by other larger panels.



If experience from other fragmented markets is anything to go by, we are in for further consolidation.



The conveyancing market is likely to have a few big players at the top and small, nimble, client-focused and innovative firms at the bottom. Inevitably, I fear there will be a squeezed middle.



Whatever strategy your conveyancing firm adopts, without an internet presence it will be increasingly more difficulty to compete, survive and thrive.



At Clutton Cox our conveyancing future is most definitely more about whither than harbouring any thoughts about wither!



 



If you would like to know more about how a blog can revolutionise your Conveyancing practice, learn more about our recently launched "Blog in the Box" here.



 A version of this blog first appeared on the ETSOS search provider website.



 



 



 

Topics: blogging for law firms, high street law firms, small law firm survival, Alternative Business structures, high street solicitors, blogging

How Fit Is Your Law Firm Website?

Posted by Paul Hajek on Wed, Nov 02, 2011 @ 04:01 AM
“mens sana in corpore sano” as Juvenal put it succinctly almost 2000 or so years ago – a fit mind in a fit body.



Would you be able to describe your law firm website as fit?



We join gyms to keep fit, or go to keep fit classes to be motivated by fitness instructors or join a running club and be coached. We try and keep our minds as active as possible.



Most solicitors in small law firms appreciate that
it is essential to work “on” one’s law firm as well as “in” it.



Yet, as busy lawyers, we are prone to fall into the “manana” trap; procrastinating with time and effort into developing one’s law firm website and social media presence as well as general marketing of ones law firm.



A law firm website is the start and not the end of the process of educating existing clients and winning new clients, and, if you will, the start of a long term fitness campaign.



As with general fitness, the rules for law firm websites and social media strategy are no different: you need to set realistic goals and employ good coaching from experts to ensure your law firm website maximises its potential.



It is worth reemphasising in case you get too easily disheartened that gaining success by way or blogging and internet marketing is most definitely a marathon and not a sprint.



And you wouldn’t want to run a marathon in old, unsupportive and lifeless running shoes.



Expert Coaching



As well as being privileged to train and play along side many great players including internationals at Bath Rugby club back in the late 1970’s and early 1980’s I was also later privileged to train with one of our Olympic marathon runners as well.



Elite athletes (no I don’t mean me) are imbued with an iron determination to succeed, but the best also have the top trainers and coaches to help them along the way. They can’t do it alone.



Equally analogous; how is your website is performing. Your law firm website needs to be fit and the lawyers in charge of the website need to have the best coaches or experts to guide them to ensure it maximises its full potential.



I need not labour the point, but a law firm website which is not dynamic will slowly atrophy.



You should not allow your law firm website to be so unfit that it would be unable to compete with other law firm websites, and not to mention the websites of the new breed of entrants into the legal services world.



I have posted before about seizing control of your website and why you should be blogging as the easiest way to gain an audience for your legal services and attract new clients.



Solutions: What to do next?



It is relatively easy to set up a DIY website, if you do not already possess one and a basic blog.



But if you are serious about blogging and internet marketing in all its forms for your law firm, you should hire a coach, an expert or a consultant.



Just do it: it will save you many many hours of your time and you will help you achieve your targets sooner and most importantly will draw new clients to your law firm website.



“Proof of the Pudding”



It’s what I did at Clutton Cox.



I employed as my own consultants Boyd Butler, Viv Williams, Joe Reevy and one other consultant you might know as well from visiting our website, Ed Rivis.



And, if it has worked very well for me it can work very well for your law firm also.



Solicitors Marketing Success provides advice to sole practitioners and small law firms on how to use the internet to market their law firms effectively from creation of websites, web products, email marketing, blogging and social media.



If you have not done so already sign up on the right hand side of this page to receive our regular free blogs on how you law firm can get found online and convert potential clients into actual client.

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Topics: blogging for solicitors, internet marketing for law firms, high street solicitors, blog, Law firm

Will It Be High Noon for High Street Law Firms?

Posted by Paul Hajek on Tue, Jul 05, 2011 @ 08:33 AM

"Will It Be High Noon For High Street Solicitors"


The Sunday Times, road into town this week, with an intriguing article entitled “High Noon on the High Street”.


The article in the Business section of the paper reported on the state of the High Street.


It predicted that thousands of shops will close their doors this summer.

“Retailers big and small are under assault from a rapid shift to internet shopping, a slump in consumer confidence – and from some chains having too much debt and over expanded during the boom”


The pattern of shopping is changing and so are our buying habits.

The internet has become the default way to shop for millions. More and more people research and order on line from the comfort of their own home.

The “Tesco and Chanel” model

Retail analysts are describing the phenomenon as the “Tesco and Chanel” model

There will be, they argue, at one end, Tesco selling pretty much everything at the other end the luxury high value high margin specialist retailers.

The conclusion drawn was that everything in the middle [of the High Street] was being squeezed and fighting for survival.

Parallels with High Street law firms:

It is not difficult to draw parallels in the legal field with law firms big and small and not just on the High Street; even before we take into account the introduction of Alternative Business Structures in October.

In the legal sector, we will see the big brands selling transactional legal services (after all the moniker Tesco law already exists); and at the other or top end, the magic circle of law firms as well as niche firms advising in very narrow areas of law.

The Challenge for Law Firms:

There will udoubtedly also be a squeeze in the middle for transactional legal services.

Merger may well be a reasonable aspiration for firms in small towns to even out the competition.

Ensuring you have a plan to counteract the threats is a bare minimum, yet it seems that over two thirds of firms are content, unaware or not concerned with the looming threats.

The Role of the Internet in Law Firm Strategy:

The internet is becoming increasingly influential in all retailing; who has not used Amazon to buy a book a CD or a DVD?

The internet can provide ease of access, growth and an alternative way to sell legal services. This will only increase in popularity.

What a law firm needs to put in place is an internet strategy and ways to offer legal services on line; at the very least make it easier to instruct your law firm on line.

We have seen at my law firm Clutton Cox a huge increase in on line instructions for our Conveyancing Service, which grows month on month.

The internet and internet marketing can facilitate your law firm competing on a level playing field. You website can be the hub of your internet strategy.

And you can start right away. There is simply no time to loose.


There is a whole new world of possibilities for law firms through the internet, and too numerous to mention here.

If you would like an insight in to how your law firm website can be the starting point of your on line strategy, download the report which Ed Rivis and I compiled entitled “The 7 Best Kept Secrets of Law Firm Websites”

Topics: internet marketing for solicitors, high street law firms, internet marketing for law firms, high street solicitors, blog, tesco law

If TescoLaw wins will the last lawyer to leave Britain please turn out the lights

Posted by Paul Hajek on Thu, May 19, 2011 @ 08:50 AM

TescoLawIf Tesco Law wins will the last lawyer to leave Britain please turn out the lights"

So ran the  sandwich man advert in the Gazette by Quality Solicitors (other legal brands are available)

The sandwich man on the reverse read “The end of the world is nigh: Legal Services Act 2007”The issue is disturbing and ABSs will be a matter of fact by the end of the year.

I, like you, am a solicitor. I have run a High Street practice, Clutton Cox, in Chipping Sodbury for over 26 years. I employ 1 full time and have 2 part time consultant Solicitors.

At Clutton Cox we undertake Conveyancing Wills and Probate.

In the past marketing, such as it was, was traditional; local advertising; networking and sponsorship, so called outbound marketing

Recession and the Threat of ABSs

2008 was truly an Annus Horibilis.

We, Solicitors, looked down the barrel of an uncertain future. A perfect storm of recession and the threat of Alternative Business Structures were looming.

As Al Pacino would say “Whad Ya Gotta Do?”   

The Solution: The Internet

Well, I had to do something!

I noticed things were happening on the Internet.

I found I was researching the internet before I made a purchase or decided to go somewhere new on holiday.

I was using the internet for educational purposes and was able to compare like with like.

I was being empowered by the Internet in all sorts of ways

I was receiving emails which I had actually requested (there will always be junk as well)

This is where legal services were surely heading as well, and I wanted to be a part of it.

Next, I dived headlong into the wonderful and hitherto unknown world of the internet and in particular Internet Marketing.

I read, listened, watched everything I could about how to market a successful practice on the Internet. I gorged content and knowledge

I enlisted on websites, took consultancy from Internet Marketing Gurus and Marketing Experts.

The recession gave me the time to work on my practice rather than just in it.

What evolved, has taken me and my personal and law firm to the cutting edge of internet marketing.

The Clutton Cox website:

Before Google (or the other internet search engines) can refer potential clients to you, you need a website.

Clutton Cox had a website since 2000.

I knew I needed one back then, (other firms were boasting about their senior partners’ equestrian pursuits) but I really didn’t know what to do with it.

It was a classic, static, brochure site.

I needed to renew my website and begin afresh.

I commissioned a local Website design company to revamp the Clutton Cox website. The new site went live on 1st March 2009.

My rank in the world (yes, you can find out such information) was about 30 millionth-room for improvement.

No doubt that may have improved slightly over time, but what I discovered very quickly was that a website is merely the start and there is no end.

What I Needed to Do to Improve the Clutton Cox Website

My website would form the HUB of all my marketing efforts, both on and offline.

My website would become a dynamic tool to attract existing and potentially new clients.

My mission was to get found by Google, by creating quality content

Google loves content new and refreshed. The new world is now governed by the maxim “CONTENT IS KING”

The internet has subtly changed the rules of marketing so that it is not now so much- who you know, but more, what people know about you.

3 Steps

My goals were to;

• CREATE 
Remarkable Content

• OPTIMISE 
content for search engines (SEO) and other audiences

• PROMOTE 
remarkable content in social media, e-mail marketing and other channels

SEO-Search Engine Optimisation

You will not get far into internet Marketing without encountering the term SEO or SEM- Search Engine Optimisation and Marketing.

Google (and other search engines such as BING and YAHOO) looks for relevance when it trawls websites for answers to questions that people type in to its search engine.

If your content is optimised for keywords and locality e.g. “Conveyancing   solicitor in Chipping Sodbury” you will have a much better chance of being referred by Google and should achieve a high ranking on the first page.

It is not a complicated process but one that does take time and effort.

Google is particularly keen to get local relevance. You can put your site forward for free to Google Places (formerly Google Local).

Organic or Paid Links

The so called organic links are the ones you find on the left hand side of the page, normally underneath a couple of paid links. Other paid links are shown on the right hand side.

If you want to know how Google makes its money it is though these paid links. There are no set fees, but each keyword or phrase is paid for by in effect on online auction. This can vary from say £4 for “Conveyancing” to £35-45 for a term such MESOTHELMIA, which PI lawyers pay hugely for because of the likely fees earned in any settlement of a claim.

I have not gone down the paid link or Adwords route as it is called until fairly recently.


I produced enough remarkable content to vie for high spots on the organic left hand side of the page.

Adwords can be very expensive, if you do not know what you are doing, as you will pay for any click through to your website. It is possible to limit your expenditure by putting a cap on your monthly expenditure.

Google Analytics

I ensured that my new site had the codes included from Google Analytics. This is another powerful and free tool from Google.

It allowed me to check how many people had visited my site, which were the most popular pages and which page they exited on.

Blogging:  Why you need to start straight away

I have mentioned before that moving up the rankings on Google takes time.

The quickest route to success is by way of a blog, or web log for its longer name.

By creating blogs on your areas of specialisms, using keywords and phrases you will be found a lot sooner by Google.

There will be little activity when you first start. If Google finds you within one or two months you will be doing well. Once found Google will revisit your website more regularly. Google now visits the Clutton Cox site every 2-3 days.

The more content I add the more frequently Google’s robots crawl my site.

I started blogging in October 2008.

I try to blog every 3-4 days or 8 times a month, sometimes more sometimes fewer.

I have now over 250 blogs posted on the internet

I blogged on everything that interested me:

• Conveyancing

• Wills and Probate

• Estate Agency

• The Housing Market

• The Mortgage Market

• HIPs (as they were)

• Landlord and Tenant

You will also demonstrate to your existing and potential clients your area of expertise.

Every blog post you make is another page added to your website, so your basic site can grow very quickly.

I also sent internal links to other parts of my website for other keywords or phrases

Every link to my website by other websites is a vote for your website in Google’s eyes.

Clutton Cox Website Success

These links plus size of your site comprise your Google PageRanking score on a scale of 1-10 . The BBC is a 9.

Clutton Cox soared to a Page Rank 4 for its home page within 7 months-higher than most city firms

Getting links from high ranking sites gives you more kudos in Google’s eyes. It is better to have 1 link from a high ranking site than many links from low ranking sites.

Currently, I have about 650 pages indexed by Google with about 2440 across the whole site.

Clutton Cox is currently in the top 6% of websites in the world

Traffic to my website increased from just over 5,000 visitors in 2009 to almost 11500 in 2010, with an incredible 28,000 pages read.

My property blogs were runner up in the prestigious PrimeLocation blog awards for 2009.

I was the Conveyancing Expert Blogger for Yell.com

I won the 360 Legal Group Most Effective Social Networker Award for 2010

I have been interviewed on local radio, and interviewed by the Wall Street Journal.

My published articles on the state of the Housing Market have been picked up by Reuters

I have over 1050 followers on Twitter.

Bringing It All Together

If you are ever asked to show a return on your investment (ROI) I thought I would conclude with an example of how it is working for me and should be working for you.

I posted a Conveyancing blog on a Friday evening at 5pm entitled “Conveyancing in Yate” 10 Things You Need to Know if You Are Moving Home”

Yate is a town a mile away from me in Chipping Sodbury and dominated by corporate Estate Agents from whom we get no business.

I checked on Monday morning first thing, and typed into Google “Conveyancing in Yate”. My blog had been indexed by Google over the weekend and sat proudly at No. 5 in the organic left hand side list.

Later that morning, I had an email from my website from a new client who had instructed me to do his Conveyancing online.

I telephoned the client and asked what had led him to choose us.

He lived about 10 miles away but had found our website through Google. He had read my blog on Conveyancing in Yate and was taken by my local knowledge.

I only had to thank him for his instruction. He had all the information he needed to make his choice. We had been preselected.

Google had referred him to us.

As we Lawyers are prone to write QED or say “Quod erat Demonstrandum”

The Advent of Alternative Business Structures

ABSs will be upon us in October 2011. There is no going back.

In my humble opinion (IMHO in Twitter speak), any small firm with up to 10 partners, without an internet marketing strategy will be vulnerable to the encircling ABS vultures.

But, if law firms grasp the opportunity, their practices can survive and continue to thrive.

Success with Internet Marketing is purely optional.

I know as Solicitors we face demands on our time which in bigger firms can be more easily delegated.

Every solicitor is guilty of spending too much time in their business rather than on their business.

You will need to spend time (an hour or two) during the evening or at a weekend in mastering the techniques and opportunities afforded by Internet Marketing.

But, as I have proved with my own practice the Internet can restore your ability to compete on a level playing field.

What you do best as solicitors is to advise and educate your clients.

Why not bundle what you do into products that can be available 24/7 via your website.

Create a website which is rich in content:

• Blogs

• Legal News

• Recent case law

• Videos

• Photos

• Webinars

• Presentations

• In person events

• Podcasts

• Press releases

• Whitepapers and e-books on your specialities

• Kits

• Links to social media

The time is now.

You can no longer bury your head in the sand nor say “I don’t need a website” or “I just don’t have the time”;

If you feel you do not have time, try a distance learning course in your own time (but don’t hang about!), or buy off the shelf solutions to some of your internet marketing problems

If you do not have time within your working day, then read and work at home in the evening, listen to CDs or MP3 recordings in your car or on the train on the way home

I put together a company called Solicitors Marketing Success, with Ed Rivis, one of the UK’s best known Internet Marketers, which is now run just by me and known as Paul Hajek’s Solicitors’ Online Success.

It was the only website run by a practicing solicitor and an internet marketing guru which is dedicated to providing you with all your needs and wants in the new digital marketing age.

We can provide you with scalable solutions to all your internet marketing needs and requirements. What we don’t know or can do ourselves we will engage other experts to provide you with what you need

Your practice needs revolution not evolution.

In Darwin’s Origin of the Species, he concludes that “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change”

Are you up for the challenge of change?

Topics: internet marketing for solicitors, solicitors online success, small law firm survival, ABS, Alternative Business structures, high street solicitors