And The Winner of Best Law Firm Marketing And Social Media Award Is…

Posted by Paul Hajek on Wed, Oct 01, 2014 @ 01:57 PM

Social media award logo 2014   winner 1Autumn is Keats’ time – “the season of mists and mellow fruitfulness”

Autumn happens also to be the start of the Law Firm Awards Season.

Why Should Your Law Firm Enter Legal Awards?

Or to put another way why not recognise the efforts and  successes of those Law Firms who rise above the ordinary and take their law firms to the extra-ordinary.

All the more important in this age of increased competition from big brand Alternative Business Structures.

When your law firm seeks to differentiate itself from its competitors winning awards can be a real beacon to clients and potential clients that you may actually be as good as you say you are.

As most awards are independently judged by experts winning such an award gives credence to your law firm. Winning also gives comfort to existing clients and positive food for thought for potential clients thinking of instructing you.

Who would also eschew that warm glow and dopamine inducing reaction an award can bestow.

The congratulatory handshake is not only a great feeling for the recipient in person at the Award Ceremony but great for staff morale back at the ranch.

Most law firms would cite the positive PR with local, regional and national exposure that winning awards can bring as the most obvious immediate benefit. But, also in this digital age winners can blog, tweet and puff their feathers out to all who will listen and are interested in their award.

And, you should not underestimate the networking opportunities on the Big Night itself. 

The 5th Annual LFS Conveyancing Awards

The LFS Conveyancing Awards are now the National Conveyancing Awards.

The short list included multi-branched, regionally and nationally Conveyancers as well as the minnows such as our good selves; Clutton Cox.

Gongs were awarded in regional categories, an award for best Direct Conveyancer, Best Conveyancing Firm as voted by Estate Agents, Best Young Conveyancer, Best Website and Marketing and Use of Social Media and Best Overall Conveyancing Firm of the Year.

And the Winner of the Best Law Firm Marketing And Use of Social Media Award Goes To…

Let the judges do the next bit:

"This year’s winners stood out for the judges due to the clear differentiation of its presentation and offering.  Centred on Paul Hajek, the business had concentrated on developing a strong online presence via producing large quantities of relevant content and using a large range of social media channels to drive traffic to the website and the business.

They have excellent follow up of online enquiries with strong sales edge, ensuring good conversion from opportunities."

Conveyancing Award Winner 2014 LFS

So a big thank you to the organisers of the Law Firm Services Conveyancing Awards and a hearty thanks to my wonderful staff at Clutton Cox for their efforts.

A Full List of Winners at the LFS Conference Awards 2014 can be found by clicking here

But, to get back to the last line of John Keats poem “To Autumn” 

            “And gathering swallows twitter in the skies”

Indeed I shall!

STOP PRESS: Clutton Cox have won the 2014 Most Innovative Marketing Idea at the 360 Legal Group Awards. Read more here

Awards logos 2014 Marketing

Topics: inbound marketing for law firms, social media for law firms, marketing for solicitors, LFS conveyancing awards

Bubba Gump, Shrimps and Lessons in Content Marketing for Law Firms

Posted by Paul Hajek on Fri, Aug 29, 2014 @ 11:15 AM

bubba forrest gump resized 600I was watching one of my favourite movies, Forrest Gump, the other night; a wonderful and heart-warming film.

I still pretty much well-up and cry throughout the whole film.

If you have seen the film, cast your mind back to the scene where Bubba has a conversation with Forrest about Shrimps and the Fruit of the Sea.

That delicious little conversation between Bubba and Forrest set my content marketing pulse racing.

Content Marketing: Shrimps and the Fruit of the Sea

Bubba engages Forrest with a question on his specialist subject the versatility of the shrimp:

“Anyway, like I was sayin', shrimp is the fruit of the sea. You can barbecue it, boil it, broil it, bake it, sauté it. There, uh, shrimp kabobs, shrimp creole....shrimp gumbo, pan-fried, deep fried, stir fried. There's pineapple shrimp, lemon shrimp, coconut shrimp, pepper shrimp...shrimp soup, shrimp stew, shrimp salad, shrimp and potatoes, shrimp burger, shrimp sandwich... that's, that's about it.”

I think you’ll agree quite a challenge to name all the multiple uses of that little decapod crustacean: the shrimp.

That exchange neatly encapsulates how I think law firms should be thinking about what legal content to create.

Self- Imposed Limitations of Law Firm Content

Many Law Firms tend to think of content and content marketing as just blogging.

Social Media is characterised by a once in a while update to LinkedIn profiles.

Most lawyers are uncomfortable in the Twittersphere and nervous (in my view correctly) of Facebook.

Law Firms feel that lack of time, irrelevance, cost or ambivalence are reasons enough to abstain from creating great legal content to educate and engage existing and potential clients alike.

But, those law firms are missing out.

Content and Social Media Marketing are now much more than the creation of articles blogs and the odd Tweet.

Great legal content is not just one dimensional.

It is so much more.

Law Firm Content as a Series and Not Just a Pilot Episode

Law firms who have the ability to create great legal content in all its forms and distribute that content via their website and through social media stand to reap a rich harvest of engaged existing clients and opportunities for potential clients to engage with your Law Firm.

Consider one piece of content and how it could be disseminated into other formats.

Think of your great legal content as a series rather than just a pilot or standalone episode.

Think of a great piece of legal content in the round. Great legal content should be something you can not only barbecue or boil but broil, bake, and sauté as well.

Put those ingredients with other media and you start being more creative.

Find your equivalent niches and recipes for pineapples, lemons and coconuts.

Slideshare and Infographics for Law Firms

I have reinvented my most read blog on Chancel Repair Liability into an Infographic cutting down almost a 1000 words into one picturewell, you know what they say. 

chancel repair liability infographic

We have just posted a Jargon Busting Slideshare presentation called: What’s the Name of That Legal Thingy?

Within 7 days of its release we had received over 2750 views and multiple likes, retweets and shares. 

Whats The Name of Legal Thingy Page 01 web

We’ve added to the mix eBooks, a printed book, and video on YouTube and created a hub for all our content to make it more easily accessible.

We even turned our obligatory complaints procedure into something of value and worth sharing. 

complaints procedure

Release Your Great Legal Content

Great legal content can stretch far and wide – swim (or scamper across) oceans if you will.

Ownership of great sharable legal content protects you from the vagaries of digital real estate owned by Google, Facebook, and Twitter et al.

Facebook for example has recently tweaked its algorithms to make it more difficult to publish content to as many “fans” as before. You now have to pay to get the previous coverage.

Great legal content will be shared by family friends and colleagues. Even better, if you are producing exceptional legal content, it will be shared by people outside of those immediate circles.

Think about it: your great legal content shared by people you do not know but digested and read by people who may become clients on the strength of that content.

What Will You Law Firm Content Marketing Success Look Like?

Bubba knew what success looked like:

“What you do is you just drag your nets across the bottom. On a good day, you can catch over a hundred pounds of shrimp. If everything goes all right, two men shrimpin' ten hours, less what you spends on gas, you can...”

I’ve written about fishing nets before in the context of law firm websites and how to engage with potential clients here.

If your law firm has great legal content I would love to share it and for that matter if you would like to share a box of chocolates… well perhaps an analogy too far.

Whatever analogy you choose I hope you look at content creation and the power of content marketing for your law firm in a whole new light or rather a series of lights.

And if there is anything you would help with or further explore connect with me below or in LinkedIn or on Twitter.

And that's, that's about it.

Let's Chew The Content Marketing Cud 

Topics: content marketing for law firms, content marketing for lawyers, social media for law firms, solicitors marketing, slideshare for law firms

The 4 P’s of Content Marketing for Law Firms

Posted by Paul Hajek on Tue, Jul 15, 2014 @ 05:05 PM

4 Ps of Content Marketing for Law FirmsI‘ve been enjoying myself.

I’ve travelled around the country speaking to solicitors at various seminars and conferences about content marketing.

I almost managed a full 90 minutes at the Emirates Stadium (the home of you know who - *holds nose*) and came off five minutes before the end to a sitting ovation.

I particularly enjoyed being on a panel at the Legal Futures “Clicks to Client” Conference in London in June. The panel, which also included Slater & Gordon, had 5 minutes or so to tell their back-story and give a few tips and advice on how to run a successful digital or content marketing strategy for law firms.

Brevity concentrates the mind and craves the pithy so I thought about the 4 Ps.

You already know about the traditional 4 Ps of marketing - Product; Price; Promotion and Place - so I came up with my own 4 Ps of Digital or Content Marketing for Law Firms: Pragmatism; Perseverance; Patience and Passion.

The 4Ps of Content Marketing for Law Firms

1.     Pragmatism

A simple one but nevertheless worth emphasising.

You will not, save for the law firms with the greatest resource, be able to have a cogent presence in every social media and content marketing sphere.

Stick to what you know best and feel most comfortable in, so long as, if you have not already started do so as soon as possible.

Napoleon Hill in his book Think and Grow Rich written way back in 1938 advised:

“Do not wait: the time will never be "just right" Start where you stand, and better tools will be found along the way”

Most lawyers feel most comfortable in LinkedIn as they are in the company of other professionals. As a Business to Business model it works very well for lawyers wanting to spread news of their specialties far and wide but doesn’t really allow for interaction with clients.

Many lawyers are put off Twitter and Facebook as they are not their natural habitats.

Facebook is making it increasingly difficult (without payment!) to market yourself or your law firm

I am very much at home on Twitter and find it a great listening medium, whereas I am banjaxed by Facebook and to be honest petrified of it.

So pragmatic you must be.

2.     Perseverance

Once you decide to introduce yourself and your law firm into the content marketing world and inhabit social media  as ways to reach out and engage with your existing and potential or targeted audiences - you need to keep at it.

Don’t be bowled out in 31.4 overs like England last winter in Australia. You need to build an innings.

The more you try the better you will become.

You can hone your skills along the way. As Gary Player once said “the harder I practice the luckier I become”

Best-selling author Malcom Gladwell looks at Practice as not being “the thing  you do once you’re good. It’s the thing you do that makes you good”

There are no silver bullets, as in all examples of endeavour, it takes guts and determination to do it well.

There will be winning and losing skirmishes along the road but if you believe your are giving and adding value to your existing clients and target markets persevere and you will eventually succeed.

3.     Patience

Patience is indeed a virtue.

You are laying the foundations for you and your law firm’s digital footprint.

You can revisit and reinvigorate your great legal content over time adding more and updated content and repurposing your content in different media as I have done with Chancel Repair Liability.

Please eschew the snake oil salesmen who promise the riches of 1st page of Google etc. 1st page of Google is relatively easy if you concentrate on intelligent long tail keywords. The holy grail is to keep your law firm at the forefront of the search engines.

Build your reserves over time and you will be repaid.

Great legal content is the gift that keeps on giving – if you are prepared to be patient.

4.     Passion

And last but not least: Passion.

Passion, for me, is by far the most import of the 4Ps of Content Marketing for Law Firms.

Lip-service and perfunctory nods and winks to great legal content just won’t do.

You need to be passionate about creating great legal content and have a burning desire to enrich and improve your clients and potential clients informational needs.

The proof of the pudding is in the passion fruit.

And you just can’t fake it either.

Poor uncommitted content is better off not being written at all as it will fail to engage and be ignored.

I have seen all too many poor and perfunctory attempts: law firms jumping on the bandwagon of social media and (mixed metaphor alert) stomping with their hobnail boots all over Twitter and Facebook.

There will always be one or two within your law firms who have a passion and desire to succeed at Social Media and Content Marketing.

Let them loose and step back.

Why The 4 Ps of Content Marketing Are So Important

Now you may not wish to get hung up on phrases like content marketing especially when you are talking with fellow partners, members or directors.

What we really mean as lawyers when we talk about Content Marketing is simply our response to  clients and potential clients informational needs for any given problem or process.

Marcus Sheridan demystifies and distils content marketing into the abilities of listening , communicating, teaching and helping customers or clients

I concluded at the Legal Futures Conference that too much time is spent by law firms worrying about the next “disruptor” in the legal services market place.

Law firms seem preoccupied with the next new entrant in to the legal services market place and overawed by new technology?

But, in my opinion, most law firms have not yet woken up to the current disruptor – the internet itself.

The traditional 4 Ps have not disappeared. But you should make extra sure that your law firm knows the new 4 Ps of Content Marketing and learn to assimilate them into your new marketing mix.

If you would like to chew the legal content marketing cud with me some more just hit the link below, I’d love to hear from you.

View Paul Hajek's profile on LinkedIn

Let's Chew The Content Marketing Cud 

Topics: content marketing for law firms, content marketing for lawyers, inbound marketing for law firms, social media for law firms, law firm marketing, solicitors marketing

How To Avoid World Cup Heartaches in Your Law Firm Marketing

Posted by Paul Hajek on Thu, Jun 12, 2014 @ 05:30 AM

Gazza cryingThe World Cup is in full swing.

The excitement is palpable.

Well, admittedly, the excitement is probably more palpable in Brazil and Argentina where their expectations of victory are greater than in England.

Undoubtedly, there will be moments of great elation and crunching disappointment - bit like content marketing for your law firm in fact.

So what better time to luxuriate in some football lessons and metaphors that the World Cup can provide for you and your law firm content marketing and social media strategy.

Goals for Your Law Firm Content and Social Media Strategy

It is a simple game.

You need to score more goals than your opposition.

Carolyn Elefant and Nicole Black, two US attorneys in their book “Social Media for Lawyers – The Next Frontier” describe Social Media as:

“The ideal platform to expand your influence and showcase your expertise, effectively bringing your practice to the attention of colleagues, the media and potential clients.

If you use social media wisely and narrowly tailor your online activities toward the pursuit of specific goals, in this case, showcasing your expertise you will easily stand out from the crowd”

Each time you reach out to a client or potential client via your great legal content or through social media and educate or improve their knowledge, you will attain those goals.

In the immortal words of Alan Partridge “Back of the Net!” and lest we forget David Coleman “One-Nil”

Pumping Long Balls Down the Pitch

I’m afraid we’ve all been there: Big Law and Small Law

Our approach and the approach of many other law firms was to use the same old tactic.

As soon as an existing matter was completed we sought to ensure those clients knew all about our other areas of legal specialty.

Not so much a cross-field pass but the under used cross-selling opportunity.

Except that we rarely did.

A hoof of the ball down the pitch every once in a while became the sum total of our ambition.

You never knew we might get lucky once and score.

No consistency.

The result: more often rather than scoring our goals we were leaking own goals.

We’ve lost existing clients to the lure of the new and incomprehensible ( insert your own competing law firm here)

“Just didn’t know you did that as well”

“Assumed that as they said they could do it they must be experts as well”

Modern football has changed- pass, movement, false No.9, 4-2-3-1, high-line, in the pocket, through the channels, innovation- so must your law firm marketing

1966 And All That

England won the World Cup in 1966.

Can our law firm not bask in the former glories of our aged law firm marketing?

Richard Susskind said in an interview in National Law Journal in the US that:-

 “Law firms are less interested in achieving competitive advantage than in avoiding competitive disadvantage. They are far more worried about their competitors are doing than what the correct strategy is for them”

In footballing parlance that translates into dour unimaginative football, making no mistakes, keeping a clean sheet and playing for a penalty shoot-out (please England let’s be more positive than that)

Be bloody bold and resolute in your law firm content marketing

Group of Death

There’s always a group of death.

You get lumped in with the pre –tournament favourites, second favourites and the in-form team.

But can you afford to lose 3 games or 3 transactions.

No law firm can afford to lose clients no matter how stiff the competition.

Ensure you keep in contact with your existing clients and keep them happy with your great legal content.

Tournament Burnout

Heavy legged, knackered after a long and arduous domestic campaign?

And why is it always England that seems to suffer from tournament burnout?

Content marketing is a tough slog but you should have enough about you to ride out the exhaustion or content droughts.

Conserve your energy to its best use.

If you are concerned your fitness levels are flagging, you’re not getting the best out of yourself or find motivation a problem - get expert help - all the most successful teams do.

Selection Headaches

All successful teams have players vying for the starting XI.

All mangers yearn for a fully fit team with no injury concerns.

I can hear Roy Hodgson the England Manager steadying himself for the question

“Roy: any selection headaches ahead of the Italy game?

“No, everyone is fit and available for selection – it’s a nice headache to have”

Your content marketing should be a well-oiled cog with great legal content just itching to get the chance to shine. A nice headache to have.

But, if you do not operate with an editorial calendar your attempts to succeed will be a bit hit and miss.

We Didn’t Leave Anything on the Pitch – We Gave It Everything

Law firms have been guilty in the past (surely not anymore?) of spending too much time “in” their law firms than actually spending time “on” their law firms.

We may have winged the odd newsletter to clients and referrers, but consistency was non-existent.

One month’s success was followed up by a succession of losses.

Another cardinal sin or red card is not to have done everything in your power to win the game and achieve your goals.

Don’t rely on a penalty shoot.

Win in the permitted time with great unstoppable legal content.

Give it everything you’ve got!

A Straight Red Card

No excuses for your law firm if guilty of any of the above.

The ease of keeping in touch with existing clients and reaching out to potential clients has never been easier or quicker.

I’m a strict disciplinarian on this one: It’s a straight red!

Getting Your Hands on the World Cup.

Many take part but only a few can succeed and get their hands on the World Cup.

Yet, World Cup glory is available to all those law firms who embrace content marketing and turn their law firms in to great resources of information and knowledge for their clients and potential clients.

Happy, happy clients. Successful Law Firm.

The Open Top Bus Ride

And so the ultimate accolade for every player and squad and back-room staff awaits: the open top bus ride through the streets of your town or city.

And you would’ve earned it.

But, no time to wallow in all the warmth of the glory.

Your next campaign in time for the 2018 World Cup starts in July.

Fancy Chewing The Legal Cud With Me?

Photo: My football hero Paul Gascoigne at Italia90

Paul Hajek

Topics: content marketing for law firms, content marketing for lawyers, inbound marketing for law firms, solicitors online success, social media for law firms, internet marketing for law firms

How Small Law Firms Can Punch Above Their Weight in Brave New ABS World

Posted by Paul Hajek on Wed, Mar 12, 2014 @ 04:38 PM

Small law firms pack a punchLet's begin with a glimpse in to the future ABS landscape for small law firms.

Here is a sneak preview from the opening chapter of my unforthcoming book entitled "Conveyancing Firms: 24 Hours from Tulisa?"

‘Two Tick’ Tulisa, an 18 year old, highly experienced one-to-one, customer-facing conveyancing coordinator with Inter Galactic Estate Agents.com (and author of ‘How to Successfully Tick Your Way Through the Conveyancing Process and Wave Goodbye to Common Sense’) was delighted. The enthusiastic Tulisa, acting upon a hot lead from her punter procurement department, had persuaded first time buyers Mr Poor and Miss Unfortunate (not their real names) to use the conveyancing services provided by their sister company and fledgling ABS Your-Call-is-Important-To-Us.com. Tulisa had shown Mr Poor and Miss Unfortunate the light: their appointed conveyancers were the future of conveyancing.

The ‘future’, as most conveyancing solicitors already know, has been here for some years.

As a conveyancing solicitor for over 30 years, I have dealt with many challenges and threats from the loosening of advertising restrictions in the early 1980s, licensed conveyancers, through to estate agents via HIP providers and panels managers and lenders.

I am resigned to the fact that the past may have only just finished and the future is about to begin all over again.

Everybody’s at it: Even a Bloke with Lorries

The AA and SAGA have been the latest to join to the inexorable rise of big brands achieving ABS status. Even a bloke more famous for his lorries is at it.

Conveyancing competition is getting hotter and this raises important questions about the future for small conveyancing firms and competition.

Will small conveyancing firms (punch-drunk from unfair financial competition and over-bearing compliance and regulation) be relegated to mere spectators as the big conveyancing firms stand toe-to-toe trading blows with ABSs in their bid to reach the next level of critical mass?

Does this mean that the only aspiration for which small conveyancing firms can now strive will be a billing on the undercard of the main boxing match?

Can small conveyancing firms be clever and punch above their weight in the brave new ABS landscape?

The internet has changed client behaviour for good

Put yourself in the shoes or the mindset of a potential client looking to instruct a conveyancing firm.

What would you do; would you ring straight away for a quote?

I would ask around.

My experience is that, increasingly, clients now use the internet to ‘ask around’, to get information about conveyancing services in advance of contacting a law firm – even when the firm has been recommended or, perhaps more importantly, when the conveyancers have been referred.

Leave the paranoia behind

Legal services, including conveyancing, may just be next in line to the technology disruption that every business has been at risk from, as well as the risk of other companies using innovative ways of delivering old services and products. Napoleon Hill commented in his book, Think and Grow Rich: Your Key to Financial Wealth and Power, that ‘of all the ages of civilisation, this is the most favourable for the development of the imagination, because it is an age of rapid change’.1 Napoleon’s book was written in 1937.

‘Online’ will be the new high street

Smaller law firms without a viable internet strategy will find it increasingly difficult to survive and thrive.

‘Online’ will become the new ‘high street’.

Potential clients are looking for more depth and a more detailed understanding of the conveyancing process, what it entails, what to look out for, and any tips and advice before making key decisions and this can all be found online.  To put it another way, clients and potential clients want great legal content to answer their questions and allay their fears or problems.

Promotion of your great legal content is your challenge and the best method is through Social Media.

Social Media is the kindling and bellows to ignite and fan your law firm content fire

Great Legal Content Clients Crave

Clients can ask questions, they can read reviews, digest content (in the form of articles and blogs), start conversations online with people they have never met – and they want to do this when it suits them, at any time of the day or night and weekends.

Law firms who have a static brochure website ( nice graphics and photos ‘though) but no blog would do well to heed another of Napoleon Hill's golden nuggets:

Do not wait – the time will never be ‘just right’. Start where you stand, and better tools will be found along the way

Testimonials

Testimonials can help with law firm differentiation. When was the last time you made a purchase on Amazon without reading at least one review? Law firms, more than ever, need to be able to differentiate from their competitors. However, in my experience, so few law firms bother to include testimonials on their websites or in their marketing.

Google loves testimonials

Google loves testimonials as it sees it as proof positive that a particular company should be given more prominence in search results. It is not easy, as clients are not comfortable with the concept, but asking clients to put a testimonial against your law firm directly into Google would be a great way for instant proof without navigating around your law firm website. Better still, post testimonials on specific profiles around the web (for example, Google+ Local Pages (formerly Google Places) is becoming increasingly influential). Stars next to your website on Google can also add to the social proof potential clients may seek.

Castles and moats

Renowned business magnate and investor Warren Buffet has likened good businesses with ‘castles and moats’. Buffet once said: ‘I look for economic castles protected by unbreachable moats’. An ‘economic castle’ is a great business, and the ‘unbreachable moat’ is the strategy or market dynamic that heightens the barriers-to-entry and makes it difficult or ideally impossible to compete with, or gain access to, the economic castle.

In the internet age, the challenge for law firms and their websites will be how to fend off other law firms and ABSs from gaining traction in their local, regional, or national markets. If you visualise your law firm as a castle comprising your people, your law firm brand, intellectual capital, and your existing clients, your law firm moat will comprise search engine optimisation (key words and phrases strategy), social media, and internet marketing techniques.

Improve potential clients’ buying experience: Help them buy your services

Great content powers up a law firm’s online presence and attracts more potential clients. Used strategically, online content can help defend your law firm ‘castle’.

Content is too precious to be farmed out to third party suppliers.

Be indigenous.

Find the time for it as it will repay dividends in the end.

It would be useful to remember also that many enquirers are more likely to click on an entry with a photo rather than just text. The overall goal is to retain and acquire clients by attracting and educating them with great content.

Think about it. Would a potential client prefer to use a law firm which provides enough high quality content to answer all their questions? Would the fact that such helpful content was available from you, and not from other law firms, not make you the obvious safe and trustworthy choice for conveyancing?

And what about fees?

So few law firms are bold enough to put their fees out in the open for all to see

Many firms may have misguided worries that it is only other law firms who check the fees and would offer £5 less to win the client. 

Others perhaps petrified of offending their Conveyancing Panel Managers.

Is an email request really making it easy for a potential client to get what they want?

An online conveyancing calculator surely is a must? I’ve just updated our Conveyancing Calculator at Clutton Cox.

The whole idea is to start a conversation and begin a relationship.

Client experience audit

A law firm needs to audit every single step of its business processes. You should revisit every single interaction with your clients, and potential clients, and discover how to make the client experience better.

Jeff Bezos, the founder of Amazon, has an ‘empty chair’ at every meeting with his key staff. The ‘empty chair’ is reserved for their customer so the whole focus of their meetings can concentrate on how the experience of the customer in the empty chair can be improved.

Do as athletes do: Get the best coaches you can afford

To achieve gold and compete with the best takes commitment and hard work. Who can forget Bradley Wiggins last year and Chris Froome this year, both with the help and guidance of their performance director Dave Brailsford and his theory of incremental process improvements (of 1 per cent initially).

Luke Donald, last year’s world’s number one golfer, enlisted the help of Jonny Wilkinson's kicking coach Dave Alred to help with the dynamics of his swing. Luke Donald was the world's number 29 at the time. Ernie Els, the winner of the British Open in 2012, enlisted ‘eye doctor’, Dr Sherylle Calder, to help with the visualisation of his putting. He holed a long putt for a birdie on the 18th to effectively win the championship. It is also no coincidence that both Dave Alred and Sherylle Calder were part of the Clive Woodward's back room staff for England's victorious World Cup Rugby team in 2003.

Success is relative, so smaller firms will have different goals than being purely the ‘number one conveyancing firm in the country by volume or profit’, or whatever metric would satisfy. The important thing is that all firms can identify their goals and improve with outside coaching and technical help.

Brave New World– Same As The Old World

In spite of what still seems, to me, to be an opinion held by too many lawyers, the law is not a different business to which other rules apply.

Law is a people business.

Law firms exist because of the people – the clients they serve.

The way forward for law firms is to embrace the tools that the internet gives us, but at the same time to go back to the old fashioned values of client service which served previous generations so well.

Social media allows us to get closer to our clients, to engender the care and commitment of older generations who built their businesses on old fashioned virtues.

Social media is about humans and communication, and it takes time

Social Media allows us to get closer to our clients as our grandfathers and great grandfathers did with their businesses – on first name terms, knowing their likes and dislikes, and demonstrably showing that we care.

The butcher and the baker who knew all their customers’ backgrounds conversed in real time about what was going on in their lives and gave added value when it was most unexpected.

Law firms need to secure, as one of my own social media heroes Gary Vaynerchuk would say, the emotional equity of their clients.

Clients do not want mere lip service to a so-called ‘quality service’

Law firms, small or large, must make caring more scalable

Do not pass go: Care immensely about your clients or face failure

The cornerstones of what law firm businesses stood for in the past and what made them successful are probably more crucial in the ABS and digital age than ever before.

It is worth reiterating:

 You need to care about your clients. Build your law firm ethos, and its brand around ‘out caring’ everyone else.

If you do not care about your clients immensely, your law firm will ultimately die out sooner or later.

Reaching out and listening to clients has never been easier than now in the digital age, and the traditional means of telephone or in-person contact have never, and will never, go out of fashion or relevance.

Client acquisition and retention

Client acquisition is important, but client retention is key. Firms can often pay too much heed to client acquisition. Many law firms have been pretty useless in keeping in touch with or clients. Yet, if we keep them happy and loyal it is possible to ring fence against the marauding ABSs.

Death by silent cuts

The danger for many small firms of conveyancing solicitors is that the phone may just abruptly stop. The opportunity to give a conveyancing quote may suddenly disappear. The conveyancing buying experience may have already taken place elsewhere – at the estate agent office, the bank, the Co-op till (so they say) or, increasingly, on the internet. If small law firms fail to adapt to the new shift in buying patterns then those firms risk a slow death by silent cuts.

And the good news

The good news, however, is that, for most firms, we still remain ahead of the game for now.

Darwin supposedly once said that it is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.

The conveyancing landscape may yet be dominated by ABSs and large conveyancing factories, but the internet is a great enabler for small law firms who are able to compete on a level playing field with the bigger law firms.

Innovative legal services can be quicker to market and can be viewed by a greater audience.

The internet is a true meritocracy where great content (and blogging is a great example) will attract a new audience for law firms.

Great content designed, as marketers would say, with your specific ‘client personas’ in mind is an important means of standing out – think context as well as content.

I have always use my own experience of blogging as reasons why solicitors should blog. Blogging is a wonderful marketing tool as part of an overall content strategy and those solicitors who embrace it can catapult their law firm into previously unchartered waters: more new clients as well as retention of existing clients and unpaid for referrals direct to your law firm website.

Small law firms can still choose to adapt and fight the challenge head on from the bigger conveyancing firms and ABSs, and they have their destiny in their own hands. It is, however, too risky a strategy to just rely upon your pool of existing clients and the fickleness of estate agents and conveyancing panels.

Seconds Out

Any small conveyancing firm with the right strategy and commitment to improve and innovate need not fear the world of ABSs and Two Tick Tulisa’s employers.

Small law firms must be prepared to turn their law firms into media outlets for great legal content.

And above all else must ‘out care’ the Co-op, Saga, AA and that bloke with the lorries.

Gum Shield: Gloves:Seconds Out: Ding Ding

Bring It On

Paul Hajek

A version of this post provides a Chapter in the Solicitors Journal publication “Residential Property Practice: An Expert Guide” priced £39.95

 

Topics: content marketing for law firms, content marketing for lawyers, high street law firms, social media for law firms, small law firm survival, ABS

Law Firms: “Be Bloody Bold and Resolute” in 2014

Posted by Paul Hajek on Thu, Jan 09, 2014 @ 09:19 AM

Be Bloody Bold and resoluteLists: I love them.

I had fun compiling New Years Resolutions for Law Firms last year and am thrilled to do so again for 2014.

Personal recommendation for lawyers and word of mouth reputation are still the cornerstone for successful law firms. But, increasingly clients and potential clients are inexorably moving towards the internet where they can get a flavour and judge for themselves the “cut of our legal jibs”

I kid you not: algorithms are already determining the percentage chances of successful litigation, yet the flat-earth branch of the profession still denies the internet is having an effect or will have an effect on their law firms. So good luck with that one.

There has been a splurge of new lawyers and law firms with an internet and social media presence. Inbound marketing continues to grow rapidly but inbound marketing for law firms is still nascent.

Social Media for lawyers is no longer a minority past time, as more and more lawyers dip their toes in – although to be fair some less subtle law firms are stomping around with hobnail boots on.

As I exalt in the freedom of by-gone worries of splitting my infinitives, let me be one of the first lawyers, to boldly go on a trek through the internet marketing and social media universe, and give you my list of self proclaimed aphorisms, pointers and tips sprinkled a few bon mots and links to people I enjoyed connecting with in 2013.

The following legal musings are in a handy bite-sized chunk format.

Law Firm Management

  • Get closer to your clients. It’s not new but unless you care immensely more for your clients your competitor law firms and ABSs will do it for you.
  • Audit the whole experience of working with your law firm through the eyes of your clients. Yes, we can all improve
  • Banish the “C” word – Commoditisation. It’s a sackable offence in my law firm.
  • Avoid the race to the bottom on legal fees especially Conveyancing.
  • Learn more about the art and science of Pricing your Law Firm services
  • Sign up and follow the advice of Richard Burcher at Validatum or Kim Tasso on pricing for professionals 
  • Write a “Thank You “ note to each week to a client or contact who won’t be expecting it
  • Promise yourself you will cure your law firm myopia by working  more “on” your business rather than just in “it”
  • Demote the excuse “I am too busy” to market my firm: work smarter and/or put your fees up
  • Give all your staff company encrusted road haulage trucks like Eddie Stobart does.
  • Exceed expectation – get on board for destination Wow
  • Sign up for Joe Reevy’s newsletter. Gems and Golden Nuggets of common sense advice guaranteed
  • Read my blog: Circle the Wagons and Come Out All Guns Blazing
  • Hit the Road, Jack – speak and visit other law firms, talk learn, and share: protect our solicitor brand. I’ve travelled to meet some great solicitors this year to “chew the legal cud”
  • Reduce reliance on third party paid referrals
  • Read my blog: Match Point: What More Could Your Law Firm Achieve?
  • Remember client retention is much cheaper than client acquisition

 Internet and Inbound Marketing for Law Firms

  • No one really cares about your law firm website – get over it
  • Mens sana in corpore sano - a fit mind in a fit body..and that includes working out personally and with and on your law firm website
  • Invest in marketing technology such as Hubspot to help run your firm effortlessly 24/7/365
  • Talk to me about Hubspot – I’m evangelical
  • Repeat the mantra “My law firm will get found online and we will convert leads into clients”
  • I said repeat it
  • Start an E-Newsletter or improve on an existing newsletter.
  • Evaluate your own law firm website with fresh eyes: overhaul the home page at the very least if it doesn’t cut the mustard
  • Consumers complete 60% of their buying decisions before talking to a sales rep – work out how that will impact your online law firm strategy
  • Read my blog: Get the Love –Inbound Marketing is the Future
  • Sign up with Boyd Butler at Great Legal Marketing and learn to think differently.
  • Read my blog: Are You Investing in Chinese Fishing Nets?
  • Get proof of how good you are – get testimonials from satisfied clients and keep asking those clients to refer new work to your firm
  • Marketing your law firm is an endless tour – don’t let yourselves be bowled out in 31.4 overs like the England Cricket team in the last Test Match in Australia:concentrate and be bold.

 Blogging for Lawyers

  • Look to build a blog not launch one
  • Work out an antidote for any “Lexblogophobia” in your firm.
  • Find a blogging champion within your firm but never force anyone –it will show.
  • Make it easier for potential clients to discover what you’re bloody at –create great content 
  • Increase your blogging and content output by 50% over the next twelve months
  • Write 2 blogs a week for your website –that will increase your law firm website by 100 over a year. Powerful
  • Start your blog editorial now and round of the year with your first eBook
  • Make sure you write that eBook (If you have a 100 new blogs next year that should more than cover it!)
  • Sign up and follow the blog of Irish Solicitor Flor McCarthy from Clonakilty County Cork – and be enchanted.
  • Find your niche Create great legal content and become “the go-to lawyer or firm” like I have done with Chancel Repair Liability
  • Never post a blog without a thumbnail image and an alt tag. Images add power.
  • Mix and Match your blog article lengths and be sure to do an in depth blog at least once a month. Google likes in depth content - it’s official
  • Sign up to the Solicitors Online Success blog below and never miss an article again
  • Your law firm is now a media publishing business embrace it and excel.
  • Educate your clients and help them learn about the legal process as it affects them
  • Ask your staff to name the 10 most common questions asked daily and create your first 10 blogs or another 10 blogs if you’re already up and running.
  • Learn to multi-task and think, write and construct blogs – Watch Monday Night Football and Blog; Watch Rugby and Blog; Watch Breaking Bad and on second thoughts..

 Content Marketing for Law Firms

  • Cut the Crap (1) avoid bombastic, turgid and orotund blog posts and content
  • Cut the Crap (2) No more inane tweets informing the Twittersphere that you are available for a quote for conveyancing, a divorce or a Will. Yuk!
  • Download Crap: The Content Marketing Deluge by Velocity Partners and follow @dougkessler its creative director to see what fantastic content looks like –be inspired
  • Veni Vidi Video –especially the last one and don’t be so precious and eschew the library books at the back
  • Don’t fear your law firm’s content management system – learn a bit of code and feel more in control.
  • Ensure every page of your law firm website has a sufficient Call to Action – or stand on the naughty step
  • Make your content shareable and sociable, allow people to easily follow you and share your content

 Social Media for Solicitors and Lawyers

  • Treasure your invite to the world’s largest cocktail party that is Twitter
  • Understand that Twitter is primarily a listening medium
  • Read the “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk and learn how to tell your story in a noisy social world.
  • Consider other social media not just the usual suspects such as Pinterest, Instagram, Tumblr and Slideshare and Prezzi and Uberflip could help your practice but:
  • Don’t try and do every “social media” stick to what you think will work best
  • Perfect your blogging style over time – don’t rush ( please don’t hold any of my original blogs back in 2008 against me)
  • Exit a group on LinkedIn which no longer inspires you
  • Join a new group on LinkedIn which may inspire you and join in the discussions

 SEO for Law Firms

  • Don’t get fixated and hung up with SEO, but do concentrate on creating great content. You’re writing for humans not robots!
  • Think twice and then thrice again before instructing a so called SEO expert sign up to Moz to find out what SEO is really all about.

Law Firms and Google+

  • Google+ will grow in importance and influence search results. Google+ is here for the long haul
  • Inhabit Google+ and work out how it can benefit your clients and staff
  • Claim your content with Google Authorship markup and if you are lucky Google will post your photo next to your blog like here

Which, if any, Were Advertising Slogans Used by Alternative Business Structures in 2013?

  • Feeling Flat?: Let Our Legal Team Put the Wind Back In Your Tyres
  • It’s not just car breakdowns we cover but also marital breakdowns.
  • Free Marital Breakdown Cover When You Sign Up for Roadside Breakdown Cover
  • Free Roadside Breakdown Cover When You Sign Up To Marital Breakdown Cover
  • Your tyres may have let you down but our legal services team won’t
  • Wills While You Wait………. For Our Van To Arrive
  • Injured in a car accident in the last three years? ( That one may have been overplayed a bit now, admittedly)
  • We’d like you to turn all your legal problems into a Saga
  • We can’t run a Bank but boy oh boy do we know how to run a law firm
  • The highways jammed with broken heroes on a last chance power drive - but not our Truck Stop Lawyers, Eh Eddie?

Extract from my Unforthcoming  Book on Conveyancing

‘Two Tick’ Tulisa, an 18 year old, highly experienced one-to-one, customer-facing conveyancing coordinator with Inter Galactic Estate Agents.com (and author of ‘How to Successfully Tick Your Way Through the Conveyancing Process and Wave Goodbye to Common Sense’) was delighted.

The enthusiastic Tulisa, acting upon a hot lead from her punter procurement department, had persuaded first time buyers Mr Poor and Miss Unfortunate (not their real names) to use the conveyancing services provided by their sister company and fledgling ABS Your-Call-is-Important-To-Us.com.

For you see, Tulisa had shown Mr Poor and Miss Unfortunate the light: their appointed lawyers were the future of conveyancing.

Apropos Nothing

  • So you’re in a lift/elevator- tell me what you do in 29.9 seconds or thereabouts
  • Only talk to passionate and enthusiastic people in said lifts/elevators
  • Avoid temptation to utter whilst in said lift/elevator “I’m ready to take this baby to the next level are you?”
  • Shun Mr. Mrs and Ms Negative and all their family and relatives and all their close personal friends
  • Look forward ( if rumours are to be believed) to joyous wincing at Saul Goodman the outrageously corrupt, ghastly and appalling attorney from Breaking Bad in his new eponymous series
  • Have an inflatable “scales of justice” proudly above your office – only joking –see above
  • Avoid TV adverts for your law firm  – and I’m not just talking about Call Saul
  • Create your own three word aphorism for ABS – never harms to amuse oneself 

Macbeth

Above all else avoid complacency in your law firms.

“Be bloody bold and resolute; laugh to scorn the power of man, for none of woman born shall harm Macbeth

After all it’s what did for poor old Macbeth in the end.

And finally..

A Happy, Content Enriched and Wonderfully Prosperous New Year to you.

Topics: content marketing for law firms, content marketing for lawyers, online marketing for law firms, inbound marketing for law firms, blogging for lawyers, blogging for solicitors, blogging for law firms, solicitors online success, social media for law firms, ABS, internet marketing for law firms, law firm marketing, Alternative Business structures, marketing for solicitors, twitter for law firms, Internet marketing

Law Firms: Be Bloody, Bold and Resolute in 2013

Posted by Paul Hajek on Wed, Jan 09, 2013 @ 07:44 AM
MacbethI love lists, me.

No doubt, Dear Reader, you will have made good resolutions for you and your law firms this year.

You may “quite literally” be brimming with enthusiasm to get started.

New Year’s List

So, with the freedom of no longer paining over split infinitives, may we be the first to boldly go on a trek through the internet marketing for law firms' universe, and give you our list of self proclaimed aphorisms and things to do for 2013.


    • Continuously improve: Improve everything within your Law Firm by 1%: it worked for Sir Dave Brailsford and the GB Cycling Team

    • Connect with 5 other professionals on LinkedIn each week because you never know what business opportunities will arise



    • Join a new group on LinkedIn

    • Exit a group on LinkedIn which no longer inspires you

    • No one really cares about your law firm website – get over it

    • Improve your LinkedIn profile- it only takes a few minutes


    • Keep calm and carry on blogging. Make it easier for potential clients to discover you and what you are about

    • Write 2 blogs a week for your website –that will increase your law firm's website size by 100 pages over a year. Powerful.

    • Be consistent, write at least one blog per week and stick to the task.

    • Avoid the bombastic, turgid and orotund



    • Exercise 2-3 times a week; a fit mind in a fit body..and that includes working on your law firm website


    • Exceed expectation

    • Don’t try and do every “social media” stick to what you think will work best

    • Shun negative people

    • Write an eBook (Tip: If you have a 100 new blogs next year, that should more than cover it!)


    • Know your limitations and get help form experts

    • Look to build a blog not launch one

    • Write a “Thank You “ note each week to a client or contact who won’t be expecting it

    • Offer to write a Guest Blog article for a non competing law firm ( At Clutton Cox, I’d love to publish something of yours)

    • Promise yourself you will work more “on” your business and not just in “it”

    • Eschew the phrase “I am too busy” from your lexicon of excuses: work smarter or put your fees up.

    • Repeat the mantra “My law firm will get found online and we will convert leads into clients”


    • Sign up to the Solicitors Online Success blog and never miss an article again.

    • Don’t concentrate too much SEO, but do concentrate on creating great content. You’re writing for humans not robots!

    • Get off the golf course and get on social media.



    • Start an E-Newsletter or improve on an existing newsletter.

    • Evaluate your own law firm website with fresh eyes: overhaul the home page at the very least if it doesn’t cut the mustard.



    • Make your content shareable and sociable, allow people to easily follow you and share your content.

    • Get proof of how good you are – get testimonials from satisfied clients.

    • Work as though you don’t need the money

    • Dance as if no one is watching

    • Love as if you’ve never been hurt.


    • If you haven’t a Call to Action on every page of your website, start putting them on your website.

    • Remember client retention is much cheaper than client acquisition.

The Scottish Play:

The internet is changing the way legal services are researched and bought.

“Be bloody bold and resolute; laugh to scorn the power of man, for none of woman born shall harm Macbeth”

Above all, avoid complacency it's what did for Macbeth in the end.

And finally..

Ed and I are here ready to catapult your internet marketing into orbit.

Let us know where we can help you.

A Happy and Prosperous New Year to you all.

Topics: inbound marketing for law firms, blogging for solicitors, internet marketing for solicitors, blog marketing, social media for law firms, internet marketing for law firms, law firm websites, blogging, blog

Law Firm Marketing: Extra, Extra, Read All About It

Posted by Paul Hajek on Thu, Nov 08, 2012 @ 06:50 AM
Extra Extra Read All About itEd and I are freshly back from the Annual Solicitors Online Success Conference.

Don’t worry; you didn’t miss the publicity, as it was a highly guarded secret.

And to be honest it was just me and Ed.

At the “conference” we took stock of all the fears, worries and frustrations of law firms in the brave new world of internet marketing and social media and set about creating solutions.

And we only mentioned ABSs just once!

Cunning Plans

Ed and I with no distractions ‘deliberated, cogitated and digested” all the feedback we have had from solicitors and law firms on the challenges faced in their internet marketing and social media strategies from SEO, Knockout Headlines, Content Creation, Getting Found Online, Blogging and Social Media.

And we think we have hatched a rather cunning plan! But more of that later.

SEO for Law Firms

This is the recurring nightmare for law firms who are worried that it is something they need to know about but are worried that they may be employing a snake oil salesman to teach them all about it.

Content Creation

How as a law firm can we create content that clients and potential clients will want to read and instruct us.

In other words – what do we write about?

Getting Found Online

Another perennial and a close neighbour of Content Creation ,even were law firms are able to create great content how, where , how often, with whom should they share their wonderful content.

Social Media: LinkedIn, Twitter, FaceBook et al

Confusion abounds and a lack of focus about what law firms should be concentrating on: all or some and if so which and what about a return on investment.

How can we persuade our colleagues in our law firms that it will all be worth it in the end.

Law Firm Blogging

It’s not for us, don’t like the terminology, it’s too American, why should I divulge my knowledge and not get paid, how often and what if I get bored or lose interest is that even worse than not blogging in the first place.

Father Time

Please transport me to a parallel universe where as a law firm we can create extra hours in a day to accomplish that, without supernatural powers, we cannot achieve our internet marketing and social media goals.

Headlines: Where Do You Get Them From?

It’s tough, but Headlines are often overlooked in the overall content creation for law firm websites.

Our rule of thumb – 35% of the overall time on content creation should be spent on the Headline.

Extra, Extra Read All About It

And the first product of the Solicitors Online Success Conference is, well stay tuned for further details………

Topics: internet marketing for solicitors, social media for law firms, announcements

Is Your Law Firm Caught in the Headlights of Social Media?

Posted by Paul Hajek on Thu, Nov 01, 2012 @ 05:36 AM
Headlights dazzlingSocial Media are out there!

We’re in the middle of the road surrounded by it, you can sense it but not see it; it’s whistling past your ears; it’s noisy – but what as law firms are you supposed to do with social media.

Is your law firm trapped like rabbits in the social media headlights?

Article in the Guardian

Nicola Laver in the Guardian last week published an article entitled “Lawyers struggle to take commercial advantage of social media”

In the article, Nicola asked consultants and a few biggish law firms  (regrettably no small firms were interviewed) what their experiences of social media were.

A couple of observations are worth exploring.

Big Law Firm v Small Law Firm

Size does not matter as far as social media is concerned.

Law firm, Pannone, claimed that over 30% of the firms business is generated from its website.

I would hazard a guess that is 30% of leads rather than client instructions which nevertheless is a huge step forward in client acquisition for law firms.

It is however small firms who can make greater strides in this area: Clutton Cox my law firm acquires 44% of its leads directly from our website. Our conversion rate from our special landing pages is an impressive 33%.

Social Media Icons: Really?

Law firm Thomas Eggar proudly launched their new website last month and boasted that the firm uses social media icons to encourage readers to share their content: Really?

A big black mark and stand at the back of the class for any law firms reading this who do not make their content sharable already!

Don’t be those Bunnies!

Our loyal reader will not be shocked and over the last 18 months or so wised up to opportunities social media brings to law firms.

Law firms need to take action to bring their law firms in line with what is happening in the legal services market place.

Your clients are being targeted and lured away from you with forward thinking firms who “get” social media , blogging and internet marketing. And, that’s with just a trickle of ABSs joining the party.

Dip Those Headlights

If you do not have a social media strategy the time to take action is now.

Ed and I have a Social Media Package for Law Firms who for whatever reason don’t have the time to do it themselves, but know they must take action soon.

Let us dip those headlights for you

Beep, Beep!

Topics: online marketing for law firms, inbound marketing for law firms, solicitors online success, high street law firms, social media for law firms, law firm marketing, blog

Solicitors Get Off The Golf Course And Get On Social Media

Posted by Paul Hajek on Thu, Oct 25, 2012 @ 05:25 AM
Lawyers stay off golf courseAn interesting report and entitled “Generating Business Online” has some solid advice for law firms facing up to the new realities of the Internet and  Alternative Business Structures.

The new report by Moore Legal Technology and previewed in Legal Futures this week, argues that:  Successful[law] firms will have to move from a “passive marketing model to a more forceful one… The traditional model of opening an office and generating business through the golf club, old school contacts or clients wandering in through the door will no longer suffice

Over the 70 or so blogs Ed and I have published on Solicitors Marketing Success, our loyal reader will have noted that particular drum banging loudly and clearly here in Nearly 8 Out of 10 Cats Prefer Law Firms on the Internet and here in Small Law Firms: Online is the New High Street.

Marketing or rather Internet Marketing is set to play a crucial role in law firms’ future success.

Law Firm Internet Marketing Skills

The critical skills required for law firms competing with new ABS who are already skilled retailers will says the report be “networking, selling, social media, internet marketing, branding”

Furthermore: Law firms will have to embrace technology… As modern, dynamic firms engage more with technology and import expertise from other industry sectors, traditional law firms will have to embrace the internet for marketing purposes and automate those parts of their work which they can.”

Law Firm Internet Marketing Strategy

The report should be music to the ears of those law firms who are already pursuing an internet marketing and social media strategy.

There are however few firms that I can see that “get it”

The report encapsulates what law firms should be considering as part of any Internet Marketing and Social media strategy namely:

In place of simple websites, firms must make use of sophisticated marketing techniques, including search engine optimisation (SEO) to drive internet traffic and attract customers with content such as blogs, videos, podcasts, articles and news items – the object is to build an online brand.

Twitter and Facebook the New Golf Course

As the report points out: Social media facilitates conversations and connections. In this way, Twitter and Facebook are the new golf course… Your name, your firm’s name and your brand are passed on to others who may potentially become clients.”

Golf Lessons for Law Firms

The good news for law firms is, that as with golf, in order to improve you can take lessons.

Your law firm should not be handicapped by a lack of knowledge about how to implement an internet marketing and social media strategy.

And as a bonus, assuage you fears of golfing sartorial inelegance, by taking Richard Branson’s advice that no tie is required for social media.

How Lucky Will Your Law Firm be in Attracting Clients

I’ll leave you with the oft quoted Gary Player’s retort when asked about his golfing success:

“it seems the more I practice the luckier I get”

Start planning your law firm internet and social media strategy now and find out how you lucky will be in retaining and attracting clients to your Law Firm.

Topics: internet marketing for solicitors, social media for law firms, small law firm survival, blog, solicitor websites