That, Reading FC, a premier league club in all but name, should be the venue for the conference is wholly appropriate with an enthralling forward line of speakers lined up.
I am delighted to be speaking at the conference on social media.
The idea for the conference was Joe Reevy's of Words4Business, supplier of legal content to many law firm websites, including my own at Clutton Cox.
Joe has freed himself from the rigours of supporting Exeter City, by fielding a star studded dream team.
How the team lines up
Jo's modus operandi for the conference has an important feature not normally associated with day long law firm conferences.
Speakers will speak on their particular specialities throughout the day, but the speakers will also be available for one to one sessions with delegates.
There will be 7, 20 minute sessions available with the speakers during the day on a first come first served basis.
Viv Williams, CEO of 360 Legal Group has helped with the organisation of the Conference and kicks off the day with "Planning the Strategy for a Successful Independent Law Firm"
Anthony Allen an accountant with South West Chartered Accountants, Francis Clark plays a holding role just behind Viv Williams with "Structuring for Profit"
Marauding down the wings we have two more speakers from 360 Legal Group, Sally Claverley with "Knowing your clients and meeting their needs" and Stuart Thomas on "Maximising Staff Performance"
And then that psychologically important time just before half time will be Richard Bretherton of Ochresoft and "Using Process and Technology to Compete in the Current Market"
The Second Half
No better time to score a goal than just after half time to rub home an advantage so step up "On line services" by Richard Cohen of Epoq -which sounds strangely like a prefix for a Greek football team,
Boyd Butler of Great Legal Marketing will use his commanding knowledge of every blade of grass of the Madejski stadium (he was Reading FC's Commercial Director: Sales Marketing, after all) with "Taking it all to Market"
Joe Reevy will the "stiffen up the sinews" for an aerial bombardment (I'm guessing) with "Build influence (and business) on the web"
Then, peppering your defences with a classy, nimble attack with clever interplay will be me and my strike partner Julian Summerhayes on "Using Social Media"
Finally, you may think it's all over, but it isn't - as Guy Barnett of Lawyers2You will be available for penalty kicks with his eponymous talk on "The New Dawn"
A hugely enjoyable day which I am very much looking forward to, tinged with a little regret that I may not get to hear the other great speakers during the day.
It would be great to meet up with some of you for a one to one, but remember it is on a first come first served basis.
Back of the net!